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Share of retail e-commerce in the United States 2016, by business
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Share of retail e-commerce in the United States 2016, by business
E-commerce sales as percentage of total retail sales in the United States in 2016, by business
This graph shows the percentage of e-commerce in total retail sales in the United States in 2016, by merchandise line. During the survey period, 3 percent of clothing and clothing accessories store sales were generated through e-commerce. Overall, e-commerce accounted for 8 percent of total U.S. retail sales that year.
Due to high penetration rate of the internet in the United States, where in 2015 more than 87 percent of the population had access to the World Wide Web, the e-commerce market has also registered a grow in popularity. According to a recent U.S. Census Bureau report, e-commerce sales represented 7.2 percent of the total retail sales in the United States in 2015. Private consumers are however not the biggest beneficiaries of new technologies, but the United States manufacturing and wholesale sectors, where, in 2015, e-commerce accounted for 63.2 percent of the total number of manufacturing shipments and 24.8 percent of wholesale shipments were also a result of online transactions.
In a ranking of the leading e-retailers in North America, Amazon.com is the undisputable leader, having sold merchandise worth almost 80 billion U.S. dollars in 2016 in the North American market. Amazon is also number one in terms of number of monthly visitors, having an average of 188 million visitors per month, more than double the amount scored by Walmart, with 87 million users. Some of the most popular e-commerce categories of products are music and videos, with electronic sales of CDs, DVDs and co. representing over 90 percent of total sales of such merchandise.
E-commerce sales as percentage of total retail sales in the United States in 2016, by business
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This graph shows the percentage of e-commerce in total retail sales in the United States in 2016, by merchandise line. During the survey period, 3 percent of clothing and clothing accessories store sales were generated through e-commerce. Overall, e-commerce accounted for 8 percent of total U.S. retail sales that year.
Due to high penetration rate of the internet in the United States, where in 2015 more than 87 percent of the population had access to the World Wide Web, the e-commerce market has also registered a grow in popularity. According to a recent U.S. Census Bureau report, e-commerce sales represented 7.2 percent of the total retail sales in the United States in 2015. Private consumers are however not the biggest beneficiaries of new technologies, but the United States manufacturing and wholesale sectors, where, in 2015, e-commerce accounted for 63.2 percent of the total number of manufacturing shipments and 24.8 percent of wholesale shipments were also a result of online transactions.
In a ranking of the leading e-retailers in North America, Amazon.com is the undisputable leader, having sold merchandise worth almost 80 billion U.S. dollars in 2016 in the North American market. Amazon is also number one in terms of number of monthly visitors, having an average of 188 million visitors per month, more than double the amount scored by Walmart, with 87 million users. Some of the most popular e-commerce categories of products are music and videos, with electronic sales of CDs, DVDs and co. representing over 90 percent of total sales of such merchandise.
Show moreDue to high penetration rate of the internet in the United States, where in 2015 more than 87 percent of the population had access to the World Wide Web, the e-commerce market has also registered a grow in popularity. According to a recent U.S. Census Bureau report, e-commerce sales represented 7.2 percent of the total retail sales in the United States in 2015. Private consumers are however not the biggest beneficiaries of new technologies, but the United States manufacturing and wholesale sectors, where, in 2015, e-commerce accounted for 63.2 percent of the total number of manufacturing shipments and 24.8 percent of wholesale shipments were also a result of online transactions.
In a ranking of the leading e-retailers in North America, Amazon.com is the undisputable leader, having sold merchandise worth almost 80 billion U.S. dollars in 2016 in the North American market. Amazon is also number one in terms of number of monthly visitors, having an average of 188 million visitors per month, more than double the amount scored by Walmart, with 87 million users. Some of the most popular e-commerce categories of products are music and videos, with electronic sales of CDs, DVDs and co. representing over 90 percent of total sales of such merchandise.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- 2016
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- Release date
- May 2018
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- Region
- United States
- Survey time period
- 2016
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Statistics on "Fashion e-commerce in the United States"
- Online fashion sales
The most important statistics
- Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)U.S. fashion e-commerce value 2015-2021
- E-commerce share of total retail revenue in the United States as of February 2019, by product categoryOnline share of total U.S. retail revenue in 2019, by product category
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2022 (in million U.S. dollars)U.S. fashion and accessories e-retail revenue 2017-2022
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2023U.S. fashion and accessories e-retail growth 2018-2023
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023U.S. fashion and accessories e-retail share 2017-2023
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)U.S. online shop and mail-order sales of fashion and accessories 2003-2016
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)E-commerce sales of U.S. electronic shopping and mail-order houses 2016
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise lineShare of U.S. e-commerce in total sales of selected goods 2016
- Category benchmark
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- Share of digitally influenced in-store retail sales in the United States in 2016, by categoryU.S. share of digitally influenced in-store retail sales 2016, by category
- Retail e-commerce sales CAGR in the United States from 2017 to 2023, by product categoryU.S. retail e-commerce sales CAGR 2017-2023, by product category
- Year-over-year e-commerce sales growth of selected product categories in the United States as of February 2019Year-over-year U.S. e-commerce sales growth in February 2019, by product category
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)Global online shopper per visit spend 2018, by vertical
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platformShare of U.S. digital commerce spending 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018Shopping cart abandonment rate worldwide 2018, by industry
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The most important statistics
- Share of voice among leading online fashion retailers in the United States from April to June 2018Share of voice among leading U.S. online fashion retailers 2018
- Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)Top U.S. retailers e-commerce apparel sales 2017
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017Top U.S. retailers e-commerce apparel sales growth 2017
- Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Fashion: top 10 online stores in the United States in 2018, by net sales
- E-commerce as percentage of leading fashion retailer sales in the United States in 2017Top U.S. retailers e-commerce apparel sales share 2017
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listedLeading apparel brands listed on Amazon Fashion in the U.S. 2018
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018Number of Amazon private label clothing products in the U.S. 2018
- Projected fashion market share of Amazon in the United States in 2015 and 2020U.S. Amazon fashion market share 2015 and 2020
- Shopping behavior
The most important statistics
- Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018Top U.S. apparel e-commerce retail traffic share 2018
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by volume
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by organic value
- How many items does your usual order of clothing, accessories, or shoes comprise?Average basket size of online fashion orders in the U.S. 2017
- What do you usually pay per order when ordering clothing, accessories, or shoes online?Average order value of online fashion orders in the U.S. 2017
- Average ticket size of online fashion orders in the United States as of April 2017, by genderAverage order value of online fashion orders in the U.S. 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?U.S. online shoppers: important criteria when buying fashion online 2017
- When shopping for fashion, apparel and accessories, how often do you buy them online?Frequency of online fashion orders according to U.S. consumers 2017
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Statistics on "Fashion e-commerce in the United States"
- Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)
- E-commerce share of total retail revenue in the United States as of February 2019, by product category
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2022 (in million U.S. dollars)
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2023
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise line
- Total and e-commerce value of retail sales in the United States in 2016, by business (in million U.S. dollars)
- E-commerce sales as percentage of total retail sales in the United States in 2016, by business
- NAFTA apparel e-commerce market size in 2017, by country (in billion U.S. dollars)
- Year-on-year NAFTA apparel e-commerce market growth in 2017, by country (in billion U.S. dollars)
- Share of digitally influenced in-store retail sales in the United States in 2016, by category
- Retail e-commerce sales CAGR in the United States from 2017 to 2023, by product category
- Year-over-year e-commerce sales growth of selected product categories in the United States as of February 2019
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Share of voice among leading online fashion retailers in the United States from April to June 2018
- Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017
- Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- E-commerce as percentage of leading fashion retailer sales in the United States in 2017
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listed
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018
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- What do you usually pay per order when ordering clothing, accessories, or shoes online?
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