Share of retail e-commerce in the United States 2018, by business

In 2018, 4.1 percent of clothing and clothing accessories retail trade sales were generated through e-commerce. Overall, e-commerce accounted for 9.9 percent of total U.S. retail sales that year.

According to a recent U.S. Census Bureau report, e-commerce sales represented 9.9 percent of the total retail sales in the United States in 2018. Private consumers are however not the biggest beneficiaries of new technologies, but the United States manufacturing and wholesale sectors, where, in 2018, e-commerce accounted for 67.3 percent of the total number of manufacturing shipments and 32.3 percent of wholesale shipments were also a result of online transactions.

In a ranking of the leading e-retailers in North America, is the undisputable leader, having sold merchandise worth almost 171 billion U.S. dollars in 2019 in the North American market. Amazon is also number one in terms of number of monthly visitors, having an average of 206 million visitors per month, significantly more than scored by Walmart, with almost 132 million users. Some of the most popular e-commerce categories of products are music and videos, with electronic sales of CDs, DVDs and co. representing over 90 percent of total sales of such merchandise.

E-commerce sales as percentage of total retail sales in the United States in 2018, by business

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Release date

May 2020


United States

Survey time period


Supplementary notes

*S - Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%), poor response quality (total quantity response rate is less than 50%), or other concerns about the estimate's quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau.

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Statistics on "Fashion e-commerce in the United States"

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