Online gaming: spending on first-party virtual content

This statistic shows the overall median spending by U.S. consumers on virtual content. Despite the spending drop from 50 U.S. dollars in July 2010 to 20 dollars in July 2011 on first-party extra content in social networking games, the overall median spending in July 2011 is higher than in the previous year.

Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars)

Game type	MMOs*	Free-to-play games	Console games with online play	PC games with online play	Casual Games	Social Networking Games
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Release date

August 2011

More information

Region

United States

Survey time period

August 3, 2011

Number of respondents

1,006 respondents

Age group

13-65 years

Supplementary notes

It should be noted that this survey’s pool was 72 percent male, with an average age of 25.3. Given that the demographics of social and casual gamers tend to favor females and older players, it is possible that this study is less an indication of a sea change in buying habits than a reflection of how a specific segment of the gamer population approaches virtual goods.
*MMO game = Massively multiple online game

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