U.S. gamer spending on first-party published virtual goods in 2011

Median spend on digital content from first party publisher in July 2010 and 2011, by game type

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Release date

August 2011


United States

Survey time period

August 3, 2011

Number of respondents

1,006 respondents

Age group

13-65 years

Supplementary notes

It should be noted that this survey’s pool was 72 percent male, with an average age of 25.3. Given that the demographics of social and casual gamers tend to favor females and older players, it is possible that this study is less an indication of a sea change in buying habits than a reflection of how a specific segment of the gamer population approaches virtual goods.
*MMO game = Massively multiple online game

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