Leading objectives for improving U.S. e-mail marketing ROI 2015

The graph shows leading objectives for improving e-mail marketing ROI in 2015 according to marketers in the United States. The source found that 46 percent of enterprise marketers will be focusing on using analytics to optimize their communication. Among mid-market industry professionals, 39 percent stated they will increase analytics usage.

What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?

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Release date

December 2014


United States

Survey time period


Number of respondents

mid-market n=174; enterprise n=174

Age group

18 years and older

Special properties

among mid-market and enterprise marketers

Supplementary notes

The source does not provide information on the date or type of the survey.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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