This statistic illustrates the share of advertising spending in Portugal spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 4.9 percent of advertising expenditure. As of 2015, digital will account for 12 percent of advertising spending in Portugal.
Digital advertising share of advertising spending in Portugal from 2008 to 2015
* Forecast ** At current prices. Figures are after (net) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (November 30, 2014). Digital advertising share of advertising spending in Portugal from 2008 to 2015 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/
Dentsu Aegis Network. "Digital advertising share of advertising spending in Portugal from 2008 to 2015." Chart. November 30, 2014. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/
Dentsu Aegis Network. (2014). Digital advertising share of advertising spending in Portugal from 2008 to 2015. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/
Dentsu Aegis Network. "Digital Advertising Share of Advertising Spending in Portugal from 2008 to 2015." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/
Dentsu Aegis Network, Digital advertising share of advertising spending in Portugal from 2008 to 2015 Statista, https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/ (last visited December 05, 2024)
Digital advertising share of advertising spending in Portugal from 2008 to 2015 [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/398979/digital-advertising-share-of-ad-spend-in-portugal/