Black Friday: product categories ranked by sales growth in the UK 2018

This statistic shows the percentage growth in the leading product categories by sales made on Black Friday in the United Kingdom (UK) in 2018 compared to 2017. In 2018 Black Friday, which fell on November 23, loudspeakers saw the greatest growth at 221 percent. Audio home systems was another product category that experienced a high growth at 200 percent compared to the Black Friday week sales made in the previous year.

Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2018 compared to 2016*

Sales growth
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Release date

December 2018


United Kingdom

Survey time period


Supplementary notes

* Data refers to sales value growth from week 46 to Black Friday (week 47) in 2018. Analysis is based on weekly sales for 2018 Black Friday (week 47), previous week (week 46), 2017 Black Friday (week 47) and average week (last 52 weeks).

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Statistics on "Black Friday in the UK"

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