U.S. cross-device e-commerce usage 2016| Statista

This statistic shows the share of digital device users in the United States who used multiple devices in path to purchase as of the fourth quarter 2016. During the survey period, it was found that tablet users were most likely to have used multiple devices in the path to purchase, as 36 percent of tablet buyers had done so.

Share of digital device users in the United States who used multiple devices in path to purchase as of 4th quarter 2016

Characteristic	Share of transactions involving two or more devices
Tablet	36%
Smartphone	28%
Desktop	31%

0%5%10%15%20%25%30%35%40%

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Release date

February 2017

More information

Region

United States

Survey time period

4th quarter 2016

Supplementary notes

Transactions that involved two or more devices from first visit on the retailer’s website up to purchase given a 30-day period

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