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Digital marketing activities ranked by importance for agencies in the UK 2015
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Digital marketing activities ranked by importance for agencies in the UK 2015
Please rank these activities in terms of their importance to your own marketing in 2015
by Statista Research Department,
last edited
Jun 16, 2015
This statistic presents the results of a survey asking marketing consultant and agencies to rank the importance of various digital marketing activities in the United Kingdom (UK) in 2015. During the survey period it was found that content marketing was ranked the most important with 181 index points.
Please rank these activities in terms of their importance to your own marketing in 2015
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Description
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by Statista Research Department,
last edited
Jun 16, 2015
This statistic presents the results of a survey asking marketing consultant and agencies to rank the importance of various digital marketing activities in the United Kingdom (UK) in 2015. During the survey period it was found that content marketing was ranked the most important with 181 index points.
- Show sources information
- Show publisher information
- Release date
- June 2015
- Region
- United Kingdom
- Survey time period
- 2015**
- Number of respondents
- 130 respondents
- Special properties
- Marketing consultants and agencies
- Method of interview
- Online survey
- Supplementary notes
-
* The source adds the following information: "Average rank indexed against the midpoint of the ranking scale (3.5)."
** The source does not specify the date of the survey.
Source
- Show sources information
- Show publisher information
- Release date
- June 2015
More information
- Region
- United Kingdom
- Survey time period
- 2015**
- Number of respondents
- 130 respondents
- Special properties
- Marketing consultants and agencies
- Method of interview
- Online survey
- Supplementary notes
-
* The source adds the following information: "Average rank indexed against the midpoint of the ranking scale (3.5)."
** The source does not specify the date of the survey.
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2018, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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- Digital marketing investment plans of marketing agencies in the UK 2015, by format
- Digital marketing activities carried out by consultants and agencies in the UK 2015
- Share of digital in marketing activities of agencies in the UK 2015
- Awareness of online marketing strategies among SMEs in the UK 2013
- Share of individuals using contextual marketing in the Netherlands 2016
- Share of marketeers mapping the customer journey in the Netherlands 2016
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing tactics used by marketers in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Distribution of marketing budget in the UK in 2013, by channel
- Criteria for selecting paid search bid management technology in the UK in 2013
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Integration of SEO and content strategy in the UK in 2013
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Canada: online marketing planned for the next year 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
- Canada: expected digital marketing activities 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by growth target
Studies
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Denmark
- Digital marketing in Sweden
- B2B marketing
- Social media marketing
- Content marketing
- AI use in marketing
- Marketing technology implementation
- E-mail marketing
- Influencer marketing
- SME marketing in the U.S.
- Content Marketing in the UK 2018
- Marketing personalization
- Content Marketing in the UK 2017
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden 2018, by channel
- Survey on the use of marketing tactics in Sweden 2016
- Share of selected companies using digital advertising in Sweden 2018, by ad form
- Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of major companies in Sweden 2018
- Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden quarterly from 2015-2017
- Use of search engine optimization among small & medium enterprises in Sweden 2016
- Levels of comfort with data collection by search engines in Sweden 2016
- Use of search engine optimization by companies in Sweden 2016, by industry sector
- Companies' advertising on search engines in Sweden 2016, by industry sector
- Enterprises' online presence in selected types of social media in Sweden 2017
- Share of companies in Sweden with social media profiles 2016, by industry sector
- Survey on usage of social media for marketing activities in Sweden 2017
- Share of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Ranking of companies leading digitally in social media in Sweden 2018-2019
- Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- People who paid for online content in Sweden 2016, by content type
- Experience with influencer marketing in Sweden 2019, by time frame
- Leading influencers on Instagram in Sweden 2017, by followers
- Digital marketing investment plans of marketing agencies in the UK 2015, by format
- Digital marketing activities carried out by consultants and agencies in the UK 2015
- Share of digital in marketing activities of agencies in the UK 2015
- Awareness of online marketing strategies among SMEs in the UK 2013
- Share of individuals using contextual marketing in the Netherlands 2016
- Share of marketeers mapping the customer journey in the Netherlands 2016
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing tactics used by marketers in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Distribution of marketing budget in the UK in 2013, by channel
- Criteria for selecting paid search bid management technology in the UK in 2013
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Integration of SEO and content strategy in the UK in 2013
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Canada: online marketing planned for the next year 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
- Canada: expected digital marketing activities 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by growth target
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