In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising for the online education industry in the United States reached 9.95 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the electronics sector, with CPC valued at 68 cents.
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Search advertising in the United States
Spending
7
- Premium Statistic Search ad spend worldwide 2018-2028
- Premium Statistic Search ad spending worldwide 2023, by type
- Premium Statistic Search advertising spending in the U.S. 2019-2026
- Premium Statistic Change in search ad spend in the U.S. 2019-2026
- Basic Statistic Breakdown of U.S. online ad revenue 2022, by format
- Premium Statistic Global search ad spend 2021, by industry
- Premium Statistic Ad spending per internet user of search advertising in the U.S. 2019-2028
Market leaders
6
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Premium Statistic Leading search engines in the United States 2015-2023, by market share
- Basic Statistic U.S. customer satisfaction with internet portals and search engines 2023
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
Amazon
8
- Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
- Premium Statistic Amazon digital advertising spending share in the U.S. 2020-2025
- Premium Statistic Amazon advertisers in the U.S. 2022, by industry
- Premium Statistic Amazon sponsored ads CPC in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads ACOS in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads CTR in the U.S. 2022, by type
- Premium Statistic Main call-to-action on amazon.com ads descriptions 2022
Google
8
- Premium Statistic Google search ad revenue in the U.S. 2019-2024
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Basic Statistic Google paid search ad spend growth in the U.S. Q4 2021, by category
- Premium Statistic GoogleAds CTR in North America 2022, by industry
- Premium Statistic GoogleAds conversion rate in North America 2022, by industry
- Premium Statistic GoogleAds CPL in North America 2022, by industry
- Premium Statistic GoogleAds CPC in North America 2022, by industry
- Basic Statistic U.S. customer satisfaction with Google 2002-2023
Mobile
6
- Premium Statistic Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
- Premium Statistic Digital Market Outlook: search ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Mobile ad spend in the U.S. 2026-2027, by format
- Basic Statistic Mobile share of U.S. organic search engine visits 2013-2021
- Premium Statistic Leading mobile search engines in the U.S. 2018-2023, by market share
- Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021
Marketer perspectives
5
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
- Premium Statistic Share of U.S. SMBs that use digital marketing and ad tools 2022
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
Consumer attitudes
7
- Premium Statistic Internet users who used a search engine in the U.S. 2022, by age
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Opinion on search engine ads in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
- Premium Statistic Perceived change in sponsored search engine results volume in the U.S. 2023
Further related statistics
17
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Most expensive keywords in Google Adwords 2017
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2022
- Google PLA CPC change in the Netherlands 2016
- COVID-19 impact on cost-per-click in India 2019-2020, by industry
- Monthly Google Ads cost-per-click in Australia 2019-2023, by industry
- COVID-19 impact on cost-per-click in New Zealand 2019-2020 by industry
- CPC before and after COVID-19 in Russia 2019-2020, by industry
- Google search CTR worldwide 2020, by device
- GoogleAds CPC in MENA 2023, by country
- Number of public libraries in the U.S. in 2014, by state
Further Content: You might find this interesting as well
Statistics
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Most expensive keywords in Google Adwords 2017
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2022
- Google PLA CPC change in the Netherlands 2016
- COVID-19 impact on cost-per-click in India 2019-2020, by industry
- Monthly Google Ads cost-per-click in Australia 2019-2023, by industry
- COVID-19 impact on cost-per-click in New Zealand 2019-2020 by industry
- CPC before and after COVID-19 in Russia 2019-2020, by industry
- Google search CTR worldwide 2020, by device
- GoogleAds CPC in MENA 2023, by country
- Number of public libraries in the U.S. in 2014, by state
Semrush. (May 31, 2023). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved December 05, 2023, from https://www.statista.com/statistics/1115432/us-search-advertising-cpc/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars)." Chart. May 31, 2023. Statista. Accessed December 05, 2023. https://www.statista.com/statistics/1115432/us-search-advertising-cpc/
Semrush. (2023). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 05, 2023. https://www.statista.com/statistics/1115432/us-search-advertising-cpc/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in The United States in May 2023 (in U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1115432/us-search-advertising-cpc/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1115432/us-search-advertising-cpc/ (last visited December 05, 2023)
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2023 (in U.S. dollars) [Graph], Semrush, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1115432/us-search-advertising-cpc/