U.S. consumer online and in-store Black Friday shopping 2016

Published by
Stephanie Chevalier,
Mar 9, 2022
This statistic presents the share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016. During the survey period, 51 percent of responding shoppers stated that they had shopped exclusively online on Black Friday that year.

Share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016

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Release date

February 2017

Region

United States

Survey time period

December 28 to 30, 2016

Number of respondents

total survey n=1,874; shoppers n=1,018

Age group

18 years and older

Supplementary notes

Question: Did you shop online, in-store or both on the following sales events? - Black Friday

Values may not add up to 100 percent due to rounding.

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