The advertising expenses of the pharmaceutical and medical industry through traditional media in Japan amounted to almost 136 billion Japanese yen in 2020. This represented a decrease of more than eight billion yen compared to the previous year.
Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2011 to 2020
(in billion Japanese yen)
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Dentsu. (February 25, 2021). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2011 to 2020 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2011 to 2020 (in billion Japanese yen)." Chart. February 25, 2021. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. (2021). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2011 to 2020 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising Expenditure of The Pharmaceutical and Medical Industry through Traditional Media in Japan from 2011 to 2020 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu, Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2011 to 2020 (in billion Japanese yen) Statista, https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/ (last visited January 22, 2022)
