Ad expenses of the pharmaceuticals industry Japan 2014-2023

Published by Statista Research Department, Mar 8, 2024

The advertising expenses of the pharmaceutical and medical industry through traditional media in Japan amounted to about 132.6 billion Japanese yen in 2023. This represented an increase of almost four billion yen compared to the previous year.

Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2023 come from previous reporting.

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