Japanese ad spend pharmaceuticals industry 2008-2017
Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
This statistic depicts the advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017. In 2017, the pharmaceutical and medical sector in Japan spent around 147.4 billion Japanese yen on advertising in newspaper, magazines, radio and terrestrial TV, down from around 152.7 billion yen in the previous year.
Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
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Statistics on "Pharmaceutical industry in Japan "
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