The advertising expenses of the pharmaceutical and medical industry through traditional media in Japan amounted to about 138.6 billion Japanese yen in 2020. This represented an increase of almost three billion yen compared to the previous year.
Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen)
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Statistics on Pharmaceutical industry in Japan
Overview
4
- Premium Statistic Global pharmaceutical market - revenue distribution 2010-2021, by region
- Premium Statistic Number of medical drug manufacturing plants Japan 2021, by production value
- Premium Statistic Total asset of major companies in pharmaceutical industry Japan 2021
- Premium Statistic Volume share of generics in prescription drug market Japan 2005-2021
Production
5
- Premium Statistic Production value of pharmaceutical drugs Japan 2012-2021
- Premium Statistic Share of drug production value Japan 2012-2021, by type
- Premium Statistic Share of drug production value Japan 2021, by category
- Premium Statistic Share of drug production value Japan 2021, by drug form
- Premium Statistic Production value of prescription drugs Japan 2012-2021
International trade
4
- Premium Statistic Value of imported pharmaceutical drugs to Japan 2012-2021
- Premium Statistic Value of exported pharmaceutical drugs from Japan 2012-2021
- Premium Statistic Value of imported pharmaceutical drugs to Japan 2021, by region
- Premium Statistic Value of exported pharmaceutical drugs from Japan 2021, by region
Sales
5
- Premium Statistic Prescription and OTC drug wholesales share in Japan FY 1990-2020
- Premium Statistic Prescription drug market size Japan 2002-2021
- Premium Statistic Share of prescription drug sales Japan FY 2011-2020, by channel
- Premium Statistic Share of prescription drug market Japan 2010-2019 , by category
- Premium Statistic Sales value of leading drugs Japan FY 2021
Expenditure
4
- Premium Statistic R&D spending of pharmaceutical companies in relation to sales Japan FY 2015-2021
- Premium Statistic R&D spending of pharmaceutical companies Japan FY 2015-2021
- Premium Statistic R&D expenditure of leading pharmaceutical manufacturers Japan 2020
- Premium Statistic Ad expenses of the pharmaceuticals industry Japan 2012-2021
Approval and patent
5
- Premium Statistic Number of pharmaceutical products approved by PMDA Japan FY 2020, by type
- Premium Statistic Number of prescription drugs approved by PMDA Japan FY 2015-2020, by type
- Premium Statistic Number of new drugs approved by PMDA Japan FY 2014-2020
- Premium Statistic Number of patents in the pharmaceutical industry Japan 2021, by type
- Premium Statistic Companies with the highest number of pharmaceutical patent applications Japan 2021
Leading companies
6
- Premium Statistic Major pharmaceutical companies in prescription drug sales Japan 2021, by distributor
- Premium Statistic Net sales of leading generics makers Japan 2020
- Basic Statistic Takeda Pharmaceutical's revenue FY 2012-2021
- Basic Statistic Otsuka Holdings' net sales FY 2012-2021
- Basic Statistic Astellas Pharma's revenue FY 2012-2021
- Basic Statistic Daiichi Sankyo's revenue FY 2012-2021
Coronavirus (COVID-19)
3
Further related statistics
18
- Newspaper advertising expenses share Japan 2021, by industry
- Ad expenses of the household products industry Japan 2012-2021
- Magazine advertising expenses share Japan 2021, by industry
- Ad expenses of the real estate industry Japan 2012-2021
- Ad expenses of the foodstuffs industry Japan 2012-2021
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Advertising expenses through traditional media in Japan 2021, by industry
- Ad expenses of the automobile industry Japan 2012-2021
- Ad expenses of the home electric appliances and AV equipment industry Japan 2012-2021
- Radio advertising expenses share Japan 2021, by industry
- Ad expenses of the fashion and accessories industry Japan 2012-2021
- Ad expenses of the hobby and sporting products industry Japan 2012-2021
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Ad expenses of the information and communications industry Japan 2012-2021
- Ad expenses of the finance and insurance industry Japan 2012-2021
- Sales and marketing spending of ServiceNow 2019-2021
- Advertising expenses of Destination Maternity Corp. worldwide 2015-2018
- At Home Group: advertising spending in the United States FY2017-FY2021
Further Content: You might find this interesting as well
Statistics
- Newspaper advertising expenses share Japan 2021, by industry
- Ad expenses of the household products industry Japan 2012-2021
- Magazine advertising expenses share Japan 2021, by industry
- Ad expenses of the real estate industry Japan 2012-2021
- Ad expenses of the foodstuffs industry Japan 2012-2021
- Terrestrial TV advertising expenses share Japan 2021, by industry
- Advertising expenses through traditional media in Japan 2021, by industry
- Ad expenses of the automobile industry Japan 2012-2021
- Ad expenses of the home electric appliances and AV equipment industry Japan 2012-2021
- Radio advertising expenses share Japan 2021, by industry
- Ad expenses of the fashion and accessories industry Japan 2012-2021
- Ad expenses of the hobby and sporting products industry Japan 2012-2021
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Ad expenses of the information and communications industry Japan 2012-2021
- Ad expenses of the finance and insurance industry Japan 2012-2021
- Sales and marketing spending of ServiceNow 2019-2021
- Advertising expenses of Destination Maternity Corp. worldwide 2015-2018
- At Home Group: advertising spending in the United States FY2017-FY2021
Dentsu. (May 26, 2022). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen)." Chart. May 26, 2022. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. (2022). Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu. "Advertising Expenditure of The Pharmaceutical and Medical Industry through Traditional Media in Japan from 2012 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/
Dentsu, Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/ (last visited January 30, 2023)
Advertising expenditure of the pharmaceutical and medical industry through traditional media in Japan from 2012 to 2021 (in billion Japanese yen) [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/826125/japan-advertising-expenses-pharmaceutical-industry/