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Ad spending of pharmaceuticals industry Japan 2010-2019

Published by Statista Research Department, Sep 30, 2020
This statistic depicts the advertising expenses of the pharmaceutical and medical industry through traditional media in Japan. In 2019, the pharmaceutical and medical supply sector in Japan spent about 144 billion Japanese yen on advertising in newspaper, magazines, radio and terrestrial TV, down from around 148 billion yen in the previous year.

Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2010 to 2019 (in billion Japanese yen)

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© Statista 2020

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Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media

Supplementary notes

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Data prior to 2017 come from previous reporting.

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