- Media & Advertising›
- Advertising & Marketing ›
Japanese ad spend pharmaceuticals industry 2008-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Japanese ad spend pharmaceuticals industry 2008-2017
Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
by Statista Research Department,
last edited
Sep 24, 2019
This statistic depicts the advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017. In 2017, the pharmaceutical and medical sector in Japan spent around 147.4 billion Japanese yen on advertising in newspaper, magazines, radio and terrestrial TV, down from around 152.7 billion yen in the previous year.
Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
| Advertising expenses in billion Japanese yen | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Advertising expenses in billion Japanese yen | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Sep 24, 2019
This statistic depicts the advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017. In 2017, the pharmaceutical and medical sector in Japan spent around 147.4 billion Japanese yen on advertising in newspaper, magazines, radio and terrestrial TV, down from around 152.7 billion yen in the previous year.
- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Japan
- Survey time period
- 2008 to 2017
- Supplementary notes
-
*Including the four types of mass media (newspapers, magazines, TV, radio) and excluding satellite media.
1 Japanese yen equals 0.0094 U.S. dollars or 0.0076 euros as of April 2018.
Values have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Japan
- Survey time period
- 2008 to 2017
- Supplementary notes
-
*Including the four types of mass media (newspapers, magazines, TV, radio) and excluding satellite media.
1 Japanese yen equals 0.0094 U.S. dollars or 0.0076 euros as of April 2018.
Values have been rounded.
Other statistics on the topic
Pharmaceutical industry in Japan
+Pharmaceutical Products & Market
World pharmaceutical sales 2016-2018 by region
+Pharmaceutical Products & Market
Top 10 biotech and pharmaceutical companies based on market cap 2019
+Pharmaceutical Products & Market
Global pharmaceutical market - revenue distribution 2010-2018, by region
+Pharmaceutical Products & Market
Takeda Pharmaceutical's revenue FY 2012-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Pharmaceutical industry in Japan
- 64 page/s
- English
- pptx
- Detailed references
Everything On "Pharmaceutical industry in Japan " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Pharmaceutical industry in Japan "
- Global market and key figures
The most important statistics
- Global pharmaceutical sales from 2016 to 2018, by region (in billion U.S. dollars)*World pharmaceutical sales 2016-2018 by region
- Distribution of global pharmaceutical market revenue from 2010 to 2018, by regionGlobal pharmaceutical market - revenue distribution 2010-2018, by region
- Top 10 biotech and pharmaceutical companies worldwide based on market capitalization as of 2019 (in billion U.S. dollars)Top 10 biotech and pharmaceutical companies based on market cap 2019
- Market size of the pharmaceutical industry in Japan from 2008 to 2015 (in trillion Japanese yen)Pharmaceutical market size Japan 2008-2015
- Production and trade
The most important statistics
- Total value of medical drug production in Japan from 2007 to 2016 (in billion Japanese yen)Medical drug production value Japan 2007-2016
- Production value of prescription drugs in Japan from 2007 to 2016 (in trillion Japanese yen)Production value of prescription drugs Japan 2007-2016
- Distribution of the drug production value in Japan in 2016, by main therapeutic category of drugs*Breakdown of drug production value Japan 2016 by category
- Import value of medical and pharmaceutical products to Japan from 2010 to 2018 (in trillion Japanese yen)Import value of medical and pharmaceutical products to Japan 2010-2018
- Value of Japanese pharmaceutical drug exports from 2011 to 2016 (in billion Japanese yen)Value of exported pharmaceutical drugs from Japan 2011-2016
- Sales and expenses
The most important statistics
- Sales share of the domestic drug market in Japan in 2017, by categoryJapan's drug market share 2017, by category
- Distribution of pharmaceutical sales in Japan from 2008 to 2017, by channelPharmaceutical sales share in Japan 2008-2017, by channel
- Distribution of ethical pharmaceuticals and over-the-counter (OTC) medication sales in Japan from 2008 to 2017Prescription and OTC drug sales share in Japan 2008-2017
- Revenue of pharmacy retail (SIC 47.73) in Japan from 2008 to 2018 (in million U.S. dollars)Forecast: pharmacy retail revenue Japan 2008-2018
- Revenue of pharmaceutical goods wholesale (SIC 46.46) in Japan from 2008 to 2018 (in million U.S. dollars)Forecast: pharmaceutical goods wholesale revenue Japan 2008-2018
- Research and development (R&D) expenditure as share of sales in the Japanese pharmaceutical industry from 2009 to 2015R&D spend in relation to pharma sales Japan 2009-2015
- Advertising expenses of the pharmaceutical and medical industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*Japanese ad spend pharmaceuticals industry 2008-2017
- Companies
The most important statistics
- Leading pharmaceutical companies in Japan as of March 2018, by total assets (in billion Japanese yen)Major companies in pharmaceutical industry Japan 2018, by total assets
- Revenue of Takeda Pharmaceutical Co., Ltd. from fiscal year 2012 to 2018 (in trillion Japanese yen)Takeda Pharmaceutical's revenue FY 2012-2018
- Net sales of Otsuka Pharmaceutical Co., Ltd. in fiscal years 2008 to 2017 (in trillion Japanese yen)Otsuka Pharmaceutical's net sales 2008-2017
- Annual revenue of Daiichi Sankyo Co., Ltd. in fiscal years 2012 to 2017 (in billion Japanese yen)Daiichi Sankyo's net sales FY 2012-2017
- Number of medical drug manufacturing plants in Japan in 2016, by employee size*Number of medical drug manufacturing plants Japan 2016, by employee size
- Leading generics manufacturers in Japan as of March 2018, by net sales (in billion Japanese yen)Leading generics makers Japan 2018, by net sales
- Outlook and future trends
The most important statistics
- Forecast of the total population in Japan from 2018 to 2110, by age group (in millions)Projection of the population Japan 2018-2110 by age group
- Number of pharmaceutical products approved by the Pharmaceuticals and Medical Devices Agency in Japan in fiscal year 2017, by typeApproval number pharmaceutical products Japan FY 2017, by type
- Projected market size of the biopharmaceutical industry in Japan from 2011 to 2020 (in billion Japanese yen)Biopharmaceutical market size forecast Japan 2011-2020
- Volume share of generics in the Japanese pharmaceutical market from 2005 to 2017Volume share of generics in pharmaceutical market Japan 2017
- Projected market size of the biosimilars industry in Japan from 2011 to 2020 (in billion Japanese yen)Biosimilar market size forecast Japan 2011-2020
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Japanese ad spend electric appliances and AV equipment industry 2008-2017
- Japanese ad spend real estate industry 2008-2017
- Japanese ad spend precision equipment and office supplies industry 2008-2017
- Japanese ad spend energy, materials, machineries industry 2008-2017
- Japanese ad spend publishing industry 2008-2017
- Japanese ad spend fashion industry 2008-2017
- Japanese advertising expenditure 2017, by industry
- Japanese advertising expenditure share terrestrial TV 2017, by industry
- Japanese ad spend cosmetics and toiletry goods industry 2008-2017
- Japanese advertising expenditure share magazines 2017, by industry
- Japanese ad spend beverage and luxury goods industry 2008-2017
- Japanese advertising expenditure radio 2017, by industry
- Japanese ad spend food industry 2008-2017
- Japanese advertising expenditure newspaper 2017, by industry
- Japanese ad spend automobile industry 2008-2017
- Leading real estate luxury brands in China in 2012, by ad spend
- Razer's selling and marketing spending 2016-2018
- Italy: average advertising expenditure in the media and publishing industry 2011-2015
- U.S. medical laboratories: ad spend to sales ratio 2011-2015
- Value of trade exchange in Kuwait 2012-2017
Studies
- Advertising in Italy
- Advertising in the Netherlands
- Advertising market in the U.S.
- Advertising in Belgium
- BRICS advertising
- Political advertising in the U.S.
- TV advertising worldwide
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Japan
- Advertising in North America
- Online advertising metrics
- Advertising in Poland
Statistics on "Pharmaceutical industry in Japan "
- World pharmaceutical sales 2016-2018 by region
- Global pharmaceutical market - revenue distribution 2010-2018, by region
- Top 10 biotech and pharmaceutical companies based on market cap 2019
- Pharmaceutical market size Japan 2008-2015
- Medical drug production value Japan 2007-2016
- Production value of prescription drugs Japan 2007-2016
- Breakdown of drug production value Japan 2016 by category
- Import value of medical and pharmaceutical products to Japan 2010-2018
- Value of exported pharmaceutical drugs from Japan 2011-2016
- Japan's drug market share 2017, by category
- Pharmaceutical sales share in Japan 2008-2017, by channel
- Prescription and OTC drug sales share in Japan 2008-2017
- Forecast: pharmacy retail revenue Japan 2008-2018
- Forecast: pharmaceutical goods wholesale revenue Japan 2008-2018
- R&D spend in relation to pharma sales Japan 2009-2015
- Japanese ad spend pharmaceuticals industry 2008-2017
- Major companies in pharmaceutical industry Japan 2018, by total assets
- Takeda Pharmaceutical's revenue FY 2012-2018
- Otsuka Pharmaceutical's net sales 2008-2017
- Daiichi Sankyo's net sales FY 2012-2017
- Number of medical drug manufacturing plants Japan 2016, by employee size
- Leading generics makers Japan 2018, by net sales
- Projection of the population Japan 2018-2110 by age group
- Approval number pharmaceutical products Japan FY 2017, by type
- Biopharmaceutical market size forecast Japan 2011-2020
- Volume share of generics in pharmaceutical market Japan 2017
- Biosimilar market size forecast Japan 2011-2020
- Japanese ad spend electric appliances and AV equipment industry 2008-2017
- Japanese ad spend real estate industry 2008-2017
- Japanese ad spend precision equipment and office supplies industry 2008-2017
- Japanese ad spend energy, materials, machineries industry 2008-2017
- Japanese ad spend publishing industry 2008-2017
- Japanese ad spend fashion industry 2008-2017
- Japanese advertising expenditure 2017, by industry
- Japanese advertising expenditure share terrestrial TV 2017, by industry
- Japanese ad spend cosmetics and toiletry goods industry 2008-2017
- Japanese advertising expenditure share magazines 2017, by industry
- Japanese ad spend beverage and luxury goods industry 2008-2017
- Japanese advertising expenditure radio 2017, by industry
- Japanese ad spend food industry 2008-2017
- Japanese advertising expenditure newspaper 2017, by industry
- Japanese ad spend automobile industry 2008-2017
- Leading real estate luxury brands in China in 2012, by ad spend
- Razer's selling and marketing spending 2016-2018
- Italy: average advertising expenditure in the media and publishing industry 2011-2015
- U.S. medical laboratories: ad spend to sales ratio 2011-2015
- Value of trade exchange in Kuwait 2012-2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.