Projected global smart speaker sales by type 2019

In 2019, it was estimated that 119 million unit sales will be made of smart speakers with no embedded displays, while 16.9 million unit sales of smart displays will be made. Most of the smart speaker sales are achieved in the United States, which is estimated to be around 41 million units in the year 2019.

What is the use of an embedded display?

Smart speakers are often used to answer questions, check the local weather or news, and to control music functions, so most users find it sufficient to utilize a speaker without an embedded display. However, embedded displays can provide the benefits of follow-up visual information after a query is made, as well as video streaming, such as music videos and news stories.

The growing smart speaker market

The market value of the smart speaker industry is steadily climbing, and in 2025 its revenue is predicted to reach over 35 billion U.S. dollars worldwide. The vendors with the most unit shipments include Amazon, Google, and Baidu. Both smart speakers and smart displays often use voice assistants, like Amazon Alexa and Google Assistant.

Forecasted smart speaker/smart display sales worldwide in 2019

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Release date

January 2019



Survey time period


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