Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Detailed statistics
Number of people participating in Veganuary worldwide in 2023
Detailed statistics
Share of participants who wanted to stick with a vegan diet after Veganuary 2021-2023
Detailed statistics
Main reasons why participants tried vegan food during Veganuary 2022-2023
Dietary supplement usage in U.S. adults by healthy habits 2023
Healthy habits of users and non-users of dietary supplements among U.S. adults in 2023
Types of diets and nutritional habits followed in the EU-27 in 2024
Types of diets and nutritional habits followed in the European Union (EU-27) in 2023/24
Share of vegans worldwide in 2023, by select country
Share of vegans in select countries worldwide in 2023
Length of dietary lifestyle in European countries in 2023, by dietary type
Length of dietary lifestyle in selected European countries in 2023, by dietary type
Dietary choice for health among Gen Z Indonesia 2024
Dietary choices for health among Gen Z in Indonesia as of April 2024
Dietary choice for health among Millennials Indonesia 2024
Dietary choices for health among Millennials in Indonesia as of April 2024
Factors influencing food choices among vegetarians and vegans Australia 2023
Factors influencing food choices among vegetarians and vegans in Australia as at October 2023
Share of individuals that want to attempt Veganuary 2023 in Great Britain, by region
For the month of January 2023, are you planning to challenge yourself to following a vegan-only diet/ lifestyle for the duration of the month? (by region)
Share of individuals that want to attempt Veganuary 2023 in Great Britain, by age
For the month of January 2023, are you planning to challenge yourself to following a vegan-only diet/ lifestyle for the duration of the month? (by age group)
Brazil: leading states in 2024, by number of vegetarians and vegans
Number of vegetarians, vegans and supporters in Brazil as of June 2024, by state
Brazil: leading cities in 2024, by number of vegetarians, vegans and supporters
Leading cities in Brazil as of June 2024, by number of vegetarians, vegans and supporters
Brazil: leading cities in São Paulo in 2024, by number of vegetarians and vegans
Cities in the state of São Paulo, Brazil with the highest number of vegetarians, vegans and supporters as of June 2024
Forecast number of meat avoiders in parts of the EU-27 in 2023-2033, by diet
Forecast number of consumers following a meatless diet in selected parts of the European Union (EU-27) form 2023 to 2033, by type
Share of dietary supplement buyers in Poland 2019-2022
Share of dietary supplement buyers in Poland from 2019 to 2022
Dietary supplement usage in U.S. adults 2008-2023
Usage of dietary supplements among U.S. adults from 2008 to 2023
Dietary goals of consumers who changed their diet in the last year Australia 2022
Dietary aspirations of consumers who changed their diet in the last 12 months in Australia as of March 2022
Share of consumers who follow a meat-free diet worldwide in 2023, by select country
Share of consumers who follow a meat-free diet in select countries worldwide in 2023
Leading dietary supplements brands by aided brand awareness in the US 2023
Aided brand awareness level of selected dietary supplements brands in Germany in 2023
Vegans' perception of veganism in Turkey 2022
As a vegan, how would you define veganism?
Share of adults following a vegan diet in the EU-27 in 2024/25
Share of adults following a vegan diet in the European Union (EU-27) in 2023/24
E-shoppers of medicine or dietary supplements in Italy 2022, by age group
Share of individuals purchasing medicine or dietary supplements online in Italy in 2022, by age group
Healthy lifestyle habits among Gen Z Indonesia 2024
Healthy lifestyle habits among Generation Z in Indonesia as of April 2024
Number of people participating in Veganuary worldwide in 2023
Number of people who signed up for Veganuary worldwide in 2023
Total U.S. dietary supplements market size 2023 vs. 2031
Total U.S. dietary supplements market size in 2022, 2023, and 2031 (in billion U.S. dollars)
Dietary supplements market size in Japan 2020-2024
Market size of dietary supplements in Japan from fiscal year 2020 to 2022 with forecasts until 2024 (in billion Japanese yen)
Places to purchase dietary supplements among U.S. adults 2023
Places where U.S. adults purchased dietary supplements in 2023
Year-on-year consumer change in meat consumption in European countries in 2023
Change in meat consumption in comparison to the previous year in selected European countries in 2023
Consumers who regularly consume meat substitutes in the EU-27 in 2024, by generation
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation
Consumers who regularly consume meat substitutes in the EU-27 in 2024, by gender
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by gender
Health habits people want to improve in Europe 2023
Top health habits people wanted to improve in Europe in 2023
Shopping habits among backpack buyers in the United States 2023
Leading shopping habits among shoppers who bought backpacks compared to shoppers who did not in the United States in 2023
Leading habits that help people sleep better in India 2023, by generation
Leading habits that help people sleep better in India in 2023, by generation
Frequency of buying vegan healthcare products by vegans Australia and NZ 2022
Frequency of purchasing vegan healthcare products by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022
Healthy lifestyle habits among Millennials Indonesia 2024
Healthy lifestyle habits among Millennials in Indonesia as of April 2024
Food habits of individuals in Italy 2023
Share of food meal habits of individuals in Italy in 2023 (per 100 people with the same characteristics)
Share of most consumed dietary supplements Thailand 2022, by type
Share of most consumed dietary supplements in Thailand in 2022, by type
Value of the dietary supplements market in Poland 2017-2022
Value of the dietary supplements market in Poland from 2017 to 2022 (in billion zloty)
Consumer opinions regarding eating habits in Portugal 2023
Consumer opinions regarding eating habits in Portugal in 2023
Mexico: respondents following nutrition rules, by gender 2024
Number of respondents following nutrition rules in Mexico in 2024, by gender
Number of vegans, vegetarians, and pescetarians in Great Britain 2024
Number of vegans, vegetarians, and pescetarians in Great Britain 2024 (in millions)
Share of parents feeling anxious about their child's eating habits Japan 2023
Share of parents feeling anxious about their child's eating habits in Japan as of February 2023
Main reasons for parents to not practice dietary education Japan 2023
Main reasons for parents to not practice dietary education in Japan as of February 2023
Level of interest in dietary education among parents Japan 2023
Level of interest in dietary education among parents in Japan as of February 2023
Share of parents already practicing dietary education Japan 2023
Share of parents already practicing dietary education in Japan as of February 2023
Opinion on vegetarians and vegans Indonesia 2022
Perception about vegetarians and vegans in Indonesia as of November 2022
Consumers who regularly consumed meat substitutes in Europe in 2024, by country
Share of consumers who regularly consumed meat substitutes in selected European countries in 2024, by country
Consumers who regularly consume meat substitutes in Germany 2023, by generation
Share of consumers who regularly consume meat substitutes in Germany in 2023, by generation
Consumers who regularly consume meat substitutes in the U.S. 2023, by generation
Share of consumers who regularly consume meat substitutes in the United States in 2023, by generation
Share of adults following a flexitarian diet in the EU-27 in 2024
Share of adults following a flexitarian diet in the European Union (EU-27) in 2023/24
Share of adults following a vegetarian diet in the EU-27 in 2023/24
Share of adults following a vegetarian diet in the European Union (EU-27) in 2023/24
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