Most popular influencer genres in the U.S. 2023

We asked U.S. consumers about "Most popular influencer genres" and found that "Comedy" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.
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Most popular influencer genres in the U.S. as of December 2023

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Number of respondents

10,046 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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