J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
Detailed statistics
Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
Detailed statistics
Largest advertisers in the U.S. 2022
Advertising revenue in the U.S. 2014-2027
Advertising media owners revenue in the United States from 2014 to 2027 (in billion U.S. dollars)
Ad revenue in the U.S. 2023-2027, by medium
Advertising revenue in the United States from 2023 to 2027, by medium (in billion U.S. dollars)
Change in advertising spending in the U.S. 2023, by medium
Change in advertising revenues in the United States in 2023, by medium
Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars)
Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
Estimated expenses of the advertising, public relations, and related services industry in the United States from 2007 to 2022 (in billion U.S. dollars)
Largest advertisers in the U.S. 2022
Largest advertisers in the United States in 2022 (in billion U.S. dollars)
U.S. measured media ad spend 2022, by category
Measured media advertising spending in the United States in 2022, by category (in billion U.S. dollars)
Local advertising revenue in the U.S. 2019-2024
Local advertising revenue in the United States from 2019 to 2024 (in billion U.S. dollars)
Leading paid media in the U.S. 2023, by local advertising revenue
Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars)
Leading multi-market advertising pitches in the U.S. 2023, by media spending
Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars)
TV advertising spending in the U.S. 2011-2027
TV advertising spending in the United States from 2011 to 2027 (in billion U.S. dollars)
Upfront TV ad spend in the U.S. 2019-2025
Upfront TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
Largest advertisers on broadcast network TV in the U.S. 2022
Leading advertisers on broadcast network TV in the United States in 2022, by ad spend (in million U.S. dollars)
Largest advertisers on cable TV networks in the U.S. 2022
Leading advertisers on cable TV networks in the United States in 2022, by ad spend (in million U.S. dollars)
Radio advertising revenue in the U.S. & Canada 2023-2027
Radio advertising revenue in the United States and Canada in 2023 and 2027 (in billion U.S. dollars)
Largest radio advertisers in the U.S. 2023
Leading radio advertisers in the United States from January to August 2023, by ad spend (in million U.S. dollars)
Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the United States in 2022, by radio ad spending (in million U.S. dollars)
U.S. newspaper publishers revenue 2010-2021, by source
Estimated revenue of newspaper publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars)
Advertising revenue of U.S. newspapers 2013-2021
Advertising space revenue of U.S. newspapers from 2013 to 2021 (in billion U.S. dollars)
U.S. periodical publishers revenue 2010-2021, by source
Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars)
Quarterly magazine ad spend in the U.S. 2019-2021
Magazine advertising spending in the United States from 1st quarter 2019 to 4th quarter 2021 (in million U.S. dollars)
Largest magazine advertisers in the U.S. 2022
Leading magazine advertisers in the United States in 2022, by ad spend (in million U.S. dollars)
Out-of-home (OOH) advertising revenue in the U.S. 2007-2023
Out-of-home (OOH) advertising revenue in the United States from 2007 to 2023 (in billion U.S. dollars)
Estimated revenue of out-of-home (OOH) advertising companies in the U.S. 2000-2022
Estimated revenue of outdoor advertising companies in the United States from 2000 to 2022 (in billion U.S. dollars)
Estimated expenses of out-of-home (OOH) advertising companies in the U.S. 2007-2022
Estimated expenses of outdoor advertising companies in the United States from 2007 to 2022 (in billion U.S. dollars)
Leading out-of-home (OOH) advertising categories in the U.S. 2023, by OOH ad spending
Leading out-of-home (OOH) advertising categories in the United States in 2023, by OOH ad spending (in million U.S. dollars)
Change in OOH ad spend of the top four highest-spending categories in the U.S. 2023
Change in out-of-home (OOH) advertising expenditure of the top four highest-spending categories in the United States in 2023
Digital out-of-home (DOOH) ad spend in the U.S. 2019-2026
Digital out-of-home (DOOH) advertising spending in the United States from 2019 to 2026 (in billion U.S. dollars)
DOOH ad spending's share in total OOH ad spend in the U.S. 2019-2026
Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
Digital advertising spending in the United States from 2019 to 2028, by format (in billion U.S. dollars)
Change in digital ad spend in the U.S. 2021-2027
Change in digital advertising spending in the United States from 2021 to 2027
Digital ad spend growth in the U.S. 2023, by format
Change in digital advertising spending in the United States in 2023, by format
Digital ad spend growth in the U.S. 2024, by format
Change in digital advertising spending in the United States in 2024, by format
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
Largest internet display advertisers in the U.S. 2022
Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars)
U.S. podcast advertising revenue in the U.S. 2015-2025
Podcast advertising revenue in the United States from 2015 to 2025 (in million U.S. dollars)
Podcast ad spend growth in the U.S. 2021-2025
Change in podcast advertising spending in the United States from 2021 to 2025
Podcast share in digital audio services ad spend in the U.S. 2019-2024
Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024
Podcast ad revenue in the U.S. 2021-2022, by genre
Distribution of podcast advertising revenue in the United States in 2021 and 2022, by podcast genre
Podcast ad revenue in the U.S. 2019-2021, by ad type
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type
Largest podcast advertisers in the U.S. 2023
Leading podcast advertisers in the United States in December 2023, by ad spend (in million U.S. dollars)
Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023
Relevance of selected causes when deciding what brand of product or service to buy in the United States in 2022 and 2023
Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023
Importance of targeted marketing to Gen Z in the U.S. 2022
Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022
Commercial types resonating the most with adults in the U.S. 2023
TV commercial types resonating the most with adults in the United States as of January 2023
Share of onliners willing to give data for a customized experience in the U.S. 2022
Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022
Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022
Preferred podcast ad types in the U.S. 2023
Preferred podcast ad types in the United States as of October 2023
Podcast advertising effectiveness in the U.S. 2022
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022
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