When Sony introduced the Walkman in 1979, it changed the way people listen to music forever. Thanks to the iconic portable cassette player and many copycat devices, people were now able to listen to music on the move, and day-to-day activities such as commuting to work suddenly became a lot less boring.
The Walkman was just one of many examples of technology changing the way people listen to music. The iPod with its huge storage capacity was another one, enabling people to carry the equivalent of hundreds of CDs in their pocket. Right now, technology is once again changing our listening habits and it’s doing so on the hardware and the software side simultaneously. On the hardware side, there is the ubiquity of smartphones that puts a portable music player in virtually everybody’s pocket. On the software side, there’s the rise of streaming services such as Spotify that enable subscribers to access millions of songs on the go.
According to figures published in Nielsen’s Music 360 report, Americans spend an average of 32.1 hours a week listening to music. That’s up from 26.6 hours last year and 23.5 hours in 2015. As our chart illustrates, streaming subscribers listen to more music than the average listener (and the average American) and they do so using a handful of different devices.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!