has been booming with startups in recent years, some immensely successful, too, becoming not just household names at home but also expanding globally. What facilitates this magnitude of success is, of course, investment. Along with the government’s Startup India Program, international investors play a vital role in creating this impact. While American investors surfed the initial wave, recent investment has come from Asian companies, particularly the Chinese and the Japanese. Data from Tracxn (published
by The Economic Times) showed that Softbank alone has invested over 8 billion U.S. dollars since 2014.
Understanding the Indian market along with its culture seems vital in order to strike when the iron is hot. Nao Murakami, for example, a Tokyo-born businessman and head of Incubate Fund is reported to have perfected the Indian nod through local meals and fruitful meetings during his time in Bangalore, one of the country’s startup hubs.