Is the “Made in India” label important to consumers? The answer is yes and no. While “Made in India” was the most popular label in the country – viewed more favorably even than “Made in the U.S.” or “Made in Germany” – quality, price and brand name still mattered more to consumers than where a product was made.
According to a survey by YouGov, Indians were most likely to check a country of origin label for food, but also for phones and cars – all options with a good variety of products made locally and/or made by local brands. When it comes to alcoholic drinks, fewer Indians go by the origin label, perhaps reflecting a market segment with poorer home-grown choices and brands.
Origin countries that Indian consumers said would not have a positive effect on their purchase decision were Bangladesh, Hong Kong, Taiwan and Sweden. Consumers were somewhat divided on Chinese products with 58 percent attesting no positive influence.