Whole milk consumption has plummeted in the United States
, falling 40 percent since 1975. Modern non-dairy alternatives are commanding an increasing share of the market with sales of alt-milk up 8 percent to $1.7 billion in the year through January 26, according to Nielsen. The scale of the dairy disruption is evident on the following infographic which shows how U.S. whole milk consumption has nosedived. Back in 1975, milk consumption per person averaged 247 pounds according to the USDA
and by 2017, that had fallen considerably to 149 pounds.