TV Still Main Source of News in Urban India, But Losing Ground

World TV Day

Television is still the primary source of news for urban Indians, according to a survey by YouGov. Just over one in four respondents said they turned to the TV for news in 2024. This is down from one in three respondents who said the same in 2021. While TV news saw has lost ground when it comes to news viewership, social media (+3 p.p.), print newspapers (+3 p.p.) and news apps used on tablets or phones (+1 p.p.) each gained news consumers between the two survey waves.

Infographic: TV Still Main Source of News in Urban India, But Losing Ground | Statista

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This chart shows the share of Indian respondents who use the following sources for news (in percent).

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Active television subscriptions in India 2019-2024, by type

Total television viewership in India, by market 2024

Television viewership in India 2018-2024

Television advertisement volume in India 2021-2024

Share of smart TV market in India 2024, by vendor

Leading TV channels in India 2025, by weekly viewership

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TV Still Main Source of News in Urban India, But Losing Ground

World TV Day