Facebook's turnover figures rarely fail to impress. In the third quarter of 2016, the world's largest social network generated 2.5 billion dollars more than in the previous year. However, the geographic distribution of all that success is less impressive. The North American market is responsible for 51 percent of the company's turnover even though a mere 13 percent of its users live there.
Europe's 19 percent of users account for 23 percent of turnover. Over two-thirds of Facebook's users live in Asia and the rest of the world and they only account for just over a quarter of the social network's turnover. That's a lot of untapped potential.
This chart shows the geographic distribution of Facebook's users and turnover in Q3 2016.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!