Comparing the 20 selected regions regarding the indicator "ad spending share by industry" in the travel and leisure segment of the digital advertising market, the United Kingdom is leading the ranking (13.1 percent) and is followed by Australia with 12.3 percent. At the other end of the spectrum is Thailand with 0.9 percent, indicating a difference of 12.2 percentage points to the United Kingdom.
Data provided by Statista Market Insights are estimates.
Definition: Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.
Structure: Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.
Additional information: The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (September 30, 2023). Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries
Statista. "Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023." Chart. September 30, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries
Statista. (2023). Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries
Statista. "Travel and Leisure Industry Share of Digital Advertising Spending in Selected Countries Worldwide in 2023." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries
Statista, Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023 Statista, https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries (last visited September 01, 2024)
Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023 [Graph], Statista, September 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1296044/travel-industry-digital-advertising-share-in-selected-countries