According to a June 2022 study, reels on Instagram had a much higher user reach than posts on the social media app. Instagram accounts with up to 500 followers had a reach of almost 900 percent, whilst images achieved a reach of 77 percent. For accounts with between 500 and two thousand followers, reels had a reach of around 152 percent, and images had a reach of 27 percent. Instagram accounts with fewer followers benefit from publishing reels significantly more than accounts with larger audiences.
Average reach of Instagram reels as of June 2022, by number of followers
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Metricool. (September 12, 2022). Average reach of Instagram reels as of June 2022, by number of followers [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. "Average reach of Instagram reels as of June 2022, by number of followers." Chart. September 12, 2022. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. (2022). Average reach of Instagram reels as of June 2022, by number of followers. Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. "Average Reach of Instagram Reels as of June 2022, by Number of Followers." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool, Average reach of Instagram reels as of June 2022, by number of followers Statista, https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/ (last visited June 08, 2023)
Average reach of Instagram reels as of June 2022, by number of followers [Graph], Metricool, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/