According to a June 2022 study, reels on Instagram had a much higher user reach than posts on the social media app. Instagram accounts with up to 500 followers had a reach of almost 900 percent, whilst images achieved a reach of 77 percent. For accounts with between 500 and two thousand followers, reels had a reach of around 152 percent, and images had a reach of 27 percent. Instagram accounts with fewer followers benefit from publishing reels significantly more than accounts with larger audiences.
Average reach of Instagram reels as of June 2022, by number of followers
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Statistics on Instagram
Overview
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Benchmark
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- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
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Users
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- Premium Statistic Instagram users worldwide 2018-2027
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- Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
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Content reach
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- Basic Statistic Instagram: most popular posts as of 2022
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Creator economy
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Influencers
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- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
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Advertising & marketing
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- Premium Statistic Social media platforms used by marketers worldwide 2022
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Metricool. (September 12, 2022). Average reach of Instagram reels as of June 2022, by number of followers [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. "Average reach of Instagram reels as of June 2022, by number of followers." Chart. September 12, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. (2022). Average reach of Instagram reels as of June 2022, by number of followers. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool. "Average Reach of Instagram Reels as of June 2022, by Number of Followers." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/
Metricool, Average reach of Instagram reels as of June 2022, by number of followers Statista, https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/ (last visited March 24, 2023)
Average reach of Instagram reels as of June 2022, by number of followers [Graph], Metricool, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1356207/instagram-average-reach-for-reels-number-of-followers/