Instagram: average Reels reach 2022-2023, by number of followers

Published by
Stacy Jo Dixon,
Dec 14, 2023
According to a June 2023 study, Instagram accounts saw much lower reach in Reels 2023 than they did in 2022. Overall, Instagram accounts with 50 thousand to 45 million followers saw their Reels reach 95,600 followers in 2022, falling to 47,851 followers in 2023, a decrease of almost 50 percent. Instagram accounts with less than 500 followers saw a decrease in Reels reach of over 75 percent.

Average reach of Instagram Reels from 2022 to 2023, by number of followers

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Release date

September 2023

Region

Worldwide

Survey time period

2022 to 2023

Special properties

316,394 Instagram accounts, 1,068,716 Instagram reels

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