Instagram: average reels reach 2022, by number of followers

According to a June 2022 study, reels on Instagram had a much higher user reach than posts on the social media app. Instagram accounts with up to 500 followers had a reach of almost 900 percent, whilst images achieved a reach of 77 percent. For accounts with between 500 and two thousand followers, reels had a reach of around 152 percent, and images had a reach of 27 percent. Instagram accounts with fewer followers benefit from publishing reels significantly more than accounts with larger audiences.