Lidl customers by net income Germany 2021

In 2021, 7.5 percent of Lidl customers in Germany had no own income, while 8.5 percent had a net income of under 500 euros. The figures are based on a survey which took place in Germany among respondents aged 14 and older who had shopped at Lidl six months before the survey was conducted.

Share of Lidl customers compared to the population in Germany in 2021, by net income

Characteristic	Lidl customers	Population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Lidl customers are people who have shopped at Lidl in the six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Lidl customers”:
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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