Ad breaks length accepted by TV viewers during a show in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
In a June 2021 survey, 41 percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than 90 second were unreasonable. Some 42 percent of video streaming viewers found advertising breaks lasting less than 30 seconds reasonable.

Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021

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Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about how long the ad breaks were during the show?"

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