Try our business solution for free!

Ad breaks length accepted by TV viewers during a show in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
In a June 2021 survey, 41 percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than 90 second were unreasonable. Some 42 percent of video streaming viewers found advertising breaks lasting less than 30 seconds reasonable.

Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Hub Entertainment Research
Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about how long the ad breaks were during the show?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Video advertising and marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Video advertising and marketing in the United States

Overview

5

Usage & budgets

7

Market leaders

8

Audience

8

Consumer perspective

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu