Reasons for doing holiday shopping Thailand 2023, by gender

Published by Kankanit Ciba, Aug 8, 2025
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately
**
percent of male respondents stated that their reason for holiday shopping was that there are lots of sales during the holiday season. Meanwhile, about
**
percent of female respondents enjoyed shopping during this time because of the atmosphere and decorations.
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Main reasons to do holiday shopping in Thailand as of November 2023, by gender

CharacteristicFemaleMale
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Showing entries 1 to 7 (7 entries in total)
Statistic: Main reasons to do holiday shopping in Thailand as of November 2023, by gender

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Source

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Rakuten Insight

Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Special properties

among 11,330 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

Figures have been rounded.

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