As of July 2024, about a third of customers in the United Kingdom (UK) stated that they prefer receiving excellent service from organizations, even if it means paying more. The share of UK customers who are willing to pay more in order to get excellent service was consistently higher than the share of people preferring the lowest cost and no frills service.
Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Institute of Customer Service. (July 8, 2024). Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. "Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024." Chart. July 8, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. (2024). Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. "Share of Customers Willing to Pay More for Receiving Excellent Service in The United Kingdom (Uk) from 2020 to 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service, Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 Statista, https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/ (last visited November 09, 2024)
Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 [Graph], Institute of Customer Service, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
