Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
Global e-commerce KPI growth 2017-2018
This statistic presents data on the year-on-year growth of leading e-commerce KPIs of online retailers and brands worldwide as of first half of 2018. During the measured period, traffic to brand and online retailer websites increased by 13 percent.
Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
Year-on-year growth
Traffic13%
Conversion rate5%
Orders18%
Average price per unit1%
Units per order1.9%
Average order value2.7%
Revenue20%
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Source

Release date

January 2019

Region

Worldwide

Survey time period

H1 2017 to H1 2018

Special properties

desktop and mobile combined

Supplementary notes

The analysis set accounts for more than 1 billion shopping visits and more than 20 million transactions. This global data set includes results from digital commerce sites across more than 2,500 retail sites that span 37 countries. The top five countries — United States, United Kingdom, Germany, France, and Canada — represent approximately 61% of the sites.

Global e-commerce KPI growth 2017-2018
This statistic presents data on the year-on-year growth of leading e-commerce KPIs of online retailers and brands worldwide as of first half of 2018. During the measured period, traffic to brand and online retailer websites increased by 13 percent.
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Statistics on "E-commerce worldwide"
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