Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015

Published by Statista Research Department, Oct 15, 2015
This statistic displays the most effective customer acquisition channels used by marketers in the United Kingdom in 2014 and 2015. In 2015, 36 percent of respondents reported e-mail as the most effective customer acquisition channel, while door drops and price comparison sites were found to be significantly less effective.

Effectiveness of channels used for customer acquisition by marketers in the United Kingdom (UK) 2014 and 2015

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Release date

October 2015

Region

United Kingdom

Survey time period

2014 to 2015**

Number of respondents

164 respondents

Age group

18 years and older

Special properties

marketers

Method of interview

Telephone interview

Supplementary notes

* Data for 2015 is 'organic' while data for 2014 is 'combined'.** Most recent survey was carried out from May 28 to September 2, 2015.

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