Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015

This statistic displays the most effective customer acquisition channels used by marketers in the United Kingdom in 2014 and 2015. In 2015, 36 percent of respondents reported e-mail as the most effective customer acquisition channel, while door drops and price comparison sites were found to be significantly less effective.

Effectiveness of channels used for customer acquisition by marketers in the United Kingdom (UK) 2014 and 2015

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2015

Region

United Kingdom

Survey time period

2014 to 2015**

Number of respondents

164 respondents

Age group

18 years and older

Special properties

marketers

Method of interview

Telephone interview

Supplementary notes

* Data for 2015 is 'organic' while data for 2014 is 'combined'.** Most recent survey was carried out from May 28 to September 2, 2015.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.