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Importance of personalization to brands's success as per marketers in the U.S. 2014
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Importance of personalization to brands's success as per marketers in the U.S. 2014
Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
by Statista Research Department,
last edited
Sep 5, 2014
The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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by Statista Research Department,
last edited
Sep 5, 2014
The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
- Show sources information
- Show publisher information
- Release date
- September 2014
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- September 2014
More information
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
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Statistics on "Digital marketing in Sweden"
- Overview
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- Share of major companies using digital advertising Sweden in 2019, by form of advertisingShare of companies using digital advertising in Sweden 2019, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2019, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2019
- Digital marketing performance ranking of selected major companies in Sweden in 2019, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2019
- Search engine
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- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2019, by channelShare of major companies with social media activities in Sweden 2019, by channel
- Reasons for social media usage by enterprises in Sweden in 2017, by size of enterpriseReasons for social media usage by enterprises in Sweden 2017, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2017, with a forecast to 2020 (in million SEK)Spending on programmatic advertising in Sweden 2013-2020
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2018 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2018 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2018Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
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- Survey on digital marketing investments in SMEs in Finland 2016, by employee number
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- Criteria for selecting paid search bid management technology in the UK in 2013
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Statistics on "Digital marketing in Sweden - Overview"
- Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden 2019, by channel
- Survey on the use of marketing tactics in Sweden 2016
- Share of companies using digital advertising in Sweden 2019, by ad form
- Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden 2019
- Digital marketing performance ranking of major companies in Sweden 2019
Statistics on "Digital marketing in Sweden - Search engine"
- Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden quarterly from 2015-2017
- Use of search engine optimization among small & medium enterprises in Sweden 2016
- Levels of comfort with data collection by search engines in Sweden 2016
- Use of search engine optimization by companies in Sweden 2016, by industry sector
- Companies' advertising on search engines in Sweden 2016, by industry sector
Statistics on "Digital marketing in Sweden - Social media"
- Enterprises' online presence in selected types of social media in Sweden 2017
- Share of companies in Sweden with social media profiles 2016, by industry sector
- Survey on usage of social media for marketing activities in Sweden 2017
- Share of major companies with social media activities in Sweden 2019, by channel
- Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise
- Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Ranking of companies leading digitally in social media in Sweden 2018-2019
Statistics on "Digital marketing in Sweden - Programmatic advertising"
- Spending on programmatic advertising in Sweden 2013-2020
- Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
Statistics on "Digital marketing in Sweden - E-mail, content and influencer marketing"
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- People who paid for online content in Sweden 2016, by content type
- Experience with influencer marketing in Sweden 2019, by time frame
- Leading influencers on Instagram in Sweden 2017, by followers
Further related statistics
- Canada: expected digital marketing activities 2015
- Canada: online marketing planned for the next year 2015
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- U.S. e-mail marketing mobile optimization level 2014
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- E-mail: unique click-through rates in the United Kingdom (UK) 2013
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
- Survey on digital marketing investments in SMEs in Finland 2016, by employee number
- Digital marketing activities ranked by importance for agencies in the UK 2015
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Default soft-bounce thresholds in the United Kingdom (UK) 2013
- E-mail marketing: unique open rates in the United Kingdom (UK) 2013
- Criteria for selecting paid search bid management technology in the UK in 2013
- Sharing personal information in the United Kingdom (UK) 2014, by channel
- Main barriers to effective e-mail marketing in the UK in 2012 and 2013
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