The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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Importance of personalization to brands's success as per marketers in the U.S. 2014
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Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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Description
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The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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- Show publisher information
- Release date
- September 2014
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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Statistics
- Canada: expected digital marketing activities 2015
- Canada: online marketing planned for the next year 2015
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2015
- Average opt-out rates in the United Kingdom (UK) 2013
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Average failure rates in the United Kingdom (UK) 2013
- Default soft-bounce thresholds in the United Kingdom (UK) 2013
- Online performance marketing ROI in the United Kingdom (UK) 2012-2015
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Integration of SEO and content strategy in the UK in 2013
- Online performance marketing spending in the United Kingdom (UK) 2012-2015
- Survey on digital marketing investments in SMEs in Finland 2016, by growth target
- Average delivery rates in the United Kingdom (UK) 2013
- Agencies offering content marketing and copywriting services in the UK 2012-2013
Studies
- Digital marketing in Denmark
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Sweden
- Marketing technology implementation
- Social media marketing
- Marketing personalization
- Content marketing in the U.S.
- B2B marketing
- E-mail marketing in the U.S.
- Content Marketing in the UK 2018
- 2018 Trends in Personalization
- 2017 Trends in Personalization
- The Power Of Me
- Content Marketing in the UK 2017
- The Personalization Imperative For Content Marketing
Statistics on the topic
Free statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Which social media platforms do you use for your marketing activities during this quarter?
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Online marketing activities which marketers plan to use in the year ahead in Canada as of March 2015
- Are you linking your/your clients' AdWords campaigns to your Google+ account?
- Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
- Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013
Premium Statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Does your company have a social media profile?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Which three would you say are the most important objectives for your organisation?
- Do you analyze audience behavior to create personalized messages?
- Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2015* (in billion GBP)
- Average opt-out rates of e-mail marketing in the United Kingdom (UK) in 2013
- Average failure rates of marketing e-mails in the United Kingdom (UK) in 2013
- Default soft-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2015* (in sales generated per British pound spent)
- Integration of search engine optimization and content strategy in the United Kingdom in 2013
- Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2015* (in billion GBP)
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target
- Average delivery rates of marketing e-mails in the United Kingdom (UK) in 2013
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