The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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Importance of personalization to brands's success as per marketers in the U.S. 2014
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Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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Description
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The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
Show more- Show sources information
- Show publisher information
- Release date
- September 2014
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
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+Use of search engine optimization by companies in Sweden 2016, by industry sector
Enterprises' online presence in selected types of social media in Sweden 2017
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- Average hard-bounce rates in the United Kingdom (UK) 2013
- Share of digital in marketing activities of agencies in the UK 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Annual SEO marketing budget in the UK in 2013
- Default hard-bounce thresholds in the United Kingdom (UK) 2013
- Digital marketing investment plans of marketing agencies in the UK 2015, by format
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Main barriers to effective e-mail marketing in the UK in 2012 and 2013
- Usage increase of digital marketing measures in companies in Europe 2014
- Important factors for successful digital marketing and commerce in Asia Pacific 2017
- In-store ad personalization purchase influence in N. America 2015, age and gender
Studies
- Digital marketing in the United Kingdom (UK)
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- Digital marketing in Denmark
- Digital marketing in Sweden
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- B2B marketing
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- 2018 Trends in Personalization
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- 2017 Trends in Personalization
- The Power Of Me
Statistics on the topic
Free statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Which social media platforms do you use for your marketing activities during this quarter?
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Online marketing activities which marketers plan to use in the year ahead in Canada as of March 2015
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013
Premium Statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Does your company have a social media profile?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Which three would you say are the most important objectives for your organisation?
- Do you analyze audience behavior to create personalized messages?
- Average hard-bounce rates of marketing e-mails in the United Kingdom (UK) in 2013
- What percentage of the overall marketing activity for your business is digital?
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by turnover
- How much do you spend on search engine optimization per year?
- Default hard-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- Compared to 2014, are you planning to spend more money, less money or the same on your marketing activities in 2015?
- Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry
- How much more of each of these marketing activities is your company doing compared to last year?
- Most important factors for companies to be successful in digital marketing and commerce across Asia Pacific in 2017
- Percentage of internet users to make purchases based on personalized in-store advertising in North America as of May 2015, by age and gender
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