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Importance of personalization to brands's success as per marketers in the U.S. 2014
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Importance of personalization to brands's success as per marketers in the U.S. 2014
Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
Importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014
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Description
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The statistic presents information on the importance of personalization to brands' success according to digital marketing professionals in the United States as of May 2014. It was found that 47 percent of respondents said personalization was extremely important to their brand's current success, and 63 percent thought the same in terms of its long-term success.
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- Release date
- September 2014
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- September 2014
More information
- Region
- United States
- Survey time period
- April and May 2014
- Number of respondents
- 101 respondents
- Special properties
- digital marketing decision-makers in B2C industires
- Method of interview
- Online survey
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Statistics on "Digital marketing in Sweden"
- Overview
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- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
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- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
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- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
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Studies
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Denmark
- Digital marketing in Sweden
- Social media marketing
- Content marketing
- AI use in marketing
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- E-mail marketing
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Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Online marketing activities which marketers plan to use in the year ahead in Canada as of March 2015
- Do you analyze audience behavior to create personalized messages?
- Which three would you say are the most important objectives for your organisation?
- Integration of search engine optimization and content strategy in the United Kingdom in 2013
- Average opt-out rates of e-mail marketing in the United Kingdom (UK) in 2013
- Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target
- Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
- Average delivery rates of marketing e-mails in the United Kingdom (UK) in 2013
- Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
- Which channels are you most/least confident sharing your information through?
- Identity-related data sources used for personalization according to marketers worldwide as of June 2015
- Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry
- Industries ranked by share of enterprises using multimedia-sharing websites in France in 2016
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