How often do you engage with brands you follow on social media?

U.S. consumer social media brand engagement rate 2016 This statistic presents information on the U.S. consumer social media brand engagement rate. During the August 2016 survey, 58.6 percent of respondents stated that they interacted about one to three times per day with brand posts on social media.
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Share of respondents
Never20.4%
1-3 times per day58.6%
4-6 times per day11.4%
7-9 times per day3.7%
10+ times per day6%
Share of respondents
Never20.4%
1-3 times per day58.6%
4-6 times per day11.4%
7-9 times per day3.7%
10+ times per day6%
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Description Source More information
This statistic presents information on the U.S. consumer social media brand engagement rate. During the August 2016 survey, 58.6 percent of respondents stated that they interacted about one to three times per day with brand posts on social media.
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Release date
October 2016
Region
United States
Survey time period
August 2016
Number of respondents
1,765 respondents
Age group
18 to 64 years
Supplementary notes
Engaging includes liking a post, reading an article, or a sharing a piece of content

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