Messaging channels used by small banks in Italy 2016

Published by Statista Research Department, Apr 28, 2022
This statistic displays the results of a survey on the type of messaging channels used by small banks to communicate with current and potential customer in Italy in 2016. During the survey period, it was found that 44 percent of the small banks used Facebook Messenger as messaging channel.

Type of messaging and networking channels used by small banks in Italy in 2016

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Source

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Release date

March 2017

Region

Italy

Survey time period

July to August 2016

Number of respondents

45 respondents

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "Quali canali di messaggistica social sono utilizzati dalla banca con la clientela attuale e potenziale?".
The shares are computed over the total of banks already active on social media platforms.

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