Aspects included in brand strategies worldwide 2017

Aspects included in brand strategies worldwide as of March 2017

Aspects included in brand strategies worldwide 2017 This statistics shows the aspects included in brand strategies worldwide as of March 2017. During a survey, 94 percent of respondents stated brand vision and mission were already included in their brand strategies.
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Aspects included in brand strategies worldwide as of March 2017

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Already includedYet to be included
Brand vision and mission94%100%
Story and value proposition87%100%
Brand guidelines77%83%
Understanding of audience personas46%80%
Audience poll or research study39%57%
Other8%7%
Already includedYet to be included
Brand vision and mission94%100%
Story and value proposition87%100%
Brand guidelines77%83%
Understanding of audience personas46%80%
Audience poll or research study39%57%
Other8%7%
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This statistics shows the aspects included in brand strategies worldwide as of March 2017. During a survey, 94 percent of respondents stated brand vision and mission were already included in their brand strategies.
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