Aspects included in brand strategies worldwide 2017

This statistics shows the aspects included in brand strategies worldwide as of March 2017. During a survey, 94 percent of respondents stated brand vision and mission were already included in their brand strategies.

Aspects included in brand strategies worldwide as of March 2017

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Source

Release date

March 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

562 global brand managers and CMOs

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