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Survey on usage of content marketing by companies in Sweden 2016, by industry sector

Does your company use content marketing?

by Statista Research Department, last edited Aug 15, 2016
Survey on usage of content marketing by companies in Sweden 2016, by industry sector This statistic displays the results of a survey showing the share of companies in Sweden using content marketing in 2016, by industry sector. During the survey period, 4 percent of the companies in the transport sector stated to use content marketing. This form of marketing was most common in the cultural and entertainment market (25 percent of companies). Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Does your company use content marketing?

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