Most common purchase influences of online shoppers in the United States in 2017

Leading purchase influences of U.S. online shoppers 2017 This statistic presents the most common purchase influences of online shoppers in the United States as of 2017. According to the findings, the strongest factor to influence online shoppers was price according to 87 percent of respondents. Coming in second was the factor of shipping cost and speed, as stated by 80 percent of respondents.
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Share of respondents
Price87%
Shipping cost and speed80%
Discount offers71%
Variety of options in stock71%
Trustworthy reviews68%
Flexible or free returns68%
Brand reputation67%
Simple site navigation64%
Tailored selection of products53%
Mobile-friendly webpage46%
Loyalty/rewards program45%
Friend and family42%
Top searching engine results39%
Social media recommendations23%
Advertisements21%
Share of respondents
Price87%
Shipping cost and speed80%
Discount offers71%
Variety of options in stock71%
Trustworthy reviews68%
Flexible or free returns68%
Brand reputation67%
Simple site navigation64%
Tailored selection of products53%
Mobile-friendly webpage46%
Loyalty/rewards program45%
Friend and family42%
Top searching engine results39%
Social media recommendations23%
Advertisements21%
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Description Source More information
This statistic presents the most common purchase influences of online shoppers in the United States as of 2017. According to the findings, the strongest factor to influence online shoppers was price according to 87 percent of respondents. Coming in second was the factor of shipping cost and speed, as stated by 80 percent of respondents.
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Release date
July 2017
Region
United States
Survey time period
2017
Number of respondents
1,005 respondents
Age group
18 years and older
Special properties
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey

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