Leading purchase influences of U.S. online shoppers 2017

Most common purchase influences of online shoppers in the United States in 2017

Leading purchase influences of U.S. online shoppers 2017 This statistic presents the most common purchase influences of online shoppers in the United States as of 2017. According to the findings, the strongest factor to influence online shoppers was price according to 87 percent of respondents. Coming in second was the factor of shipping cost and speed, as stated by 80 percent of respondents.
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Most common purchase influences of online shoppers in the United States in 2017

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Share of respondents
Price87%
Shipping cost and speed80%
Discount offers71%
Variety of options in stock71%
Trustworthy reviews68%
Flexible or free returns68%
Brand reputation67%
Simple site navigation64%
Tailored selection of products53%
Mobile-friendly webpage46%
Loyalty/rewards program45%
Friend and family42%
Top searching engine results39%
Social media recommendations23%
Advertisements21%
Share of respondents
Price87%
Shipping cost and speed80%
Discount offers71%
Variety of options in stock71%
Trustworthy reviews68%
Flexible or free returns68%
Brand reputation67%
Simple site navigation64%
Tailored selection of products53%
Mobile-friendly webpage46%
Loyalty/rewards program45%
Friend and family42%
Top searching engine results39%
Social media recommendations23%
Advertisements21%
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This statistic presents the most common purchase influences of online shoppers in the United States as of 2017. According to the findings, the strongest factor to influence online shoppers was price according to 87 percent of respondents. Coming in second was the factor of shipping cost and speed, as stated by 80 percent of respondents.
Show more
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Statistics on "Online shopping behavior in the United States"
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