Social media user penetration South Korea 2021, by age group
According to a survey conducted in South Korea in June of 2021, around 89.5 percent of respondents aged between 18 and 24 years old stated that they were using social media.
Facebook and Instagram
While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Instagram was the most frequently used social media in South Korea, overtaking Facebook. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of March 2021, Instagram saw around 22.2 million users, while Facebook had almost 27.7 million users in South Korea alone.
Social media usage
The majority of users were using social media for its original purpose: socializing. It was also popular to check posts or contents created by other users of the same social media platform.
Facebook and Instagram
While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Instagram was the most frequently used social media in South Korea, overtaking Facebook. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of March 2021, Instagram saw around 22.2 million users, while Facebook had almost 27.7 million users in South Korea alone.
Social media usage
The majority of users were using social media for its original purpose: socializing. It was also popular to check posts or contents created by other users of the same social media platform.
