Facebook and Instagram
While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Instagram was the most frequently used social media in South Korea, overtaking Facebook. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of March 2021, Instagram saw around 22.2 million users, while Facebook had almost 27.7 million users in South Korea alone.
Social media usage
The majority of users were using social media for its original purpose: socializing. It was also popular to check posts or contents created by other users of the same social media platform.