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Social media user penetration South Korea 2019, by age group

According to a survey in 2019, almost 87 percent of respondents aged between 20 and 29 years old stated that they were using social media.

Facebook and Instagram

While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Facebook was the most frequently used social media in 2019 for around 30 percent of respondents in South Korea. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of March 2020, Instagram saw around 13.4 million users, while Facebook had almost 22 million users in South Korea alone.

Social media usage

A survey found that the most preferred content on social media was humorous content, as well as current issues and trends. Nevertheless, around 80 percent were using social media for its original purpose: socializing.

Social media user penetration rate in South Korea in 2019, by age group

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Release date

July 2020


South Korea

Survey time period

June to July 2019

Number of respondents

10,864 respondents

Age group

6 years and older

Method of interview

Face-to-face interview

Supplementary notes

Since 2010, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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