U.S. Advertisers Continue Shift to Online Ads

Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.

Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009. Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.

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This chart shows the growth of online ad revenue and the simultaneous decline of newspaper advertising in the United States.

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<a href="https://www.statista.com/chart/657/online-and-newspaper-advertising-revenues-in-the-united-states-since-2003/" title="Infographic: U.S. Advertisers Continue Shift to Online Ads | Statista"><img src="https://cdn.statcdn.com/Infographic/images/normal/657.jpeg" alt="Infographic: U.S. Advertisers Continue Shift to Online Ads | Statista" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;"/></a> You will find more infographics at <a href="https://www.statista.com/chartoftheday/">Statista</a>

Online advertising revenue in the U.S. 2000-2023

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U.S. Advertisers Continue Shift to Online Ads