The user penetration in the 'Social Commerce' segment of the e-commerce e-commerce market in Thailand was forecast to continuously increase between 2024 and 2028 by in total 1.8 percentage points. After the fifth consecutive increasing year, the user penetration is estimated to reach 20.55 percent and therefore a new peak in 2028.
Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028
Other statistics that may interest you Social commerce in Thailand
Overview
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- Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic E-commerce value Thailand 2017-2023
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
Key performance indicators
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Live Commerce
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- Premium Statistic Live shopping platforms accessed to purchase an item Thailand 2024
- Premium Statistic Items purchased through live shopping events or streams Thailand 2024
- Premium Statistic Frequency of purchasing an item through live commerce Thailand 2024
- Premium Statistic Reasons for participating in live commerce or live shopping events Thailand 2024
- Premium Statistic Reasons for not participating in live commerce events Thailand 2024
Influencer marketing
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- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
Consumer behavior
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- Premium Statistic Most influential sources of information for online shopping Thailand 2023
- Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
- Premium Statistic Social commerce shopping frequency Thailand 2023
- Premium Statistic Leading reasons for buying products on social media Thailand 2023
- Premium Statistic Leading barriers to not buying products on social media Thailand 2023
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Statista, & Statista Digital Market Insights. (October 15, 2024). Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028 [Graph]. In Statista. Retrieved October 23, 2024, from https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce
Statista, und Statista Digital Market Insights. "Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028." Chart. October 15, 2024. Statista. Accessed October 23, 2024. https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce
Statista, Statista Digital Market Insights. (2024). Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028. Statista. Statista Inc.. Accessed: October 23, 2024. https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce
Statista, and Statista Digital Market Insights. "Penetration Rate of Social Commerce in Thailand from 2020 to 2024 with a Forecast until 2028." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce
Statista & Statista Digital Market Insights, Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028 Statista, https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce (last visited October 23, 2024)
Penetration rate of social commerce in Thailand from 2020 to 2024 with a forecast until 2028 [Graph], Statista, & Statista Digital Market Insights, October 15, 2024. [Online]. Available: https://www.statista.com/forecasts/1421106/thailand-penetration-rate-of-social-commerce