Consumers subscribed to a loyalty program in the U.S. by age 2018

Published by
A. Guttmann
,
Jul 10, 2025
Some
**
percent of survey respondents aged between 55 and 64 stated that they were a member of a loyalty program in the United States as of November 2018. Some
**
percent of respondents aged between 18 and 24 stated that they were subscribed to a loyalty program, making them the age group least likely to be part of a loyalty program.
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Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group

CharacteristicShare of respondents
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Showing entries 1 to 6 (6 entries in total)
Statistic: Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group

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Release date

July 2019

Region

United States

Survey time period

November 2018

Number of respondents

33,712 respondents

Age group

18 years and older

Special properties

internet users and You Gov panelists

Method of interview

Online survey

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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