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Alcoholic beverages repeat buyer growth during COVID-19 in the U.S. in 2020

Published by Jan Conway, May 26, 2020
Wine and beer were the alcoholic beverages that saw the greatest growth in repeat purchases among first time retail buyers in the 10 weeks ended May 2, 2020. Both categories saw a 21 percent increase in new buyer repeat purchasing compared to the previous year.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

New alcoholic beverage repeat buyer growth during the coronavirus outbreak in the United States in March 2020

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Release date

May 2020

Region

United States

Survey time period

10 weeks ended May 2, 2020

Special properties

Grocery and drugstore channels

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