During a 2021 survey, brand safety was the leading use case of contextual solutions among media owners, named by 86 percent of respondents. Among marketers, audience targeting was the top use case, mentioned by 72 percent of respondents.
Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021
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Winterberry Group. (October 15, 2021). Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021 [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/
Winterberry Group. "Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021." Chart. October 15, 2021. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/
Winterberry Group. (2021). Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/
Winterberry Group. "Use Cases of Contextual Solutions According to Marketers and Media Owners in The United States as of September 2021." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/
Winterberry Group, Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021 Statista, https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/ (last visited October 26, 2024)
Use cases of contextual solutions according to marketers and media owners in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1255389/contextual-ad-targeting-use-usa/