According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.
U.S. teens have time for certain platforms
Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.
TikTok is king for teens and Gen Z
Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.
Average time spent per day on select social media platforms in the United States in 2023
(in minutes)
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eMarketer. (June 1, 2023). Average time spent per day on select social media platforms in the United States in 2023 (in minutes) [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. "Average time spent per day on select social media platforms in the United States in 2023 (in minutes)." Chart. June 1, 2023. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. (2023). Average time spent per day on select social media platforms in the United States in 2023 (in minutes). Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. "Average Time Spent per Day on Select Social Media Platforms in The United States in 2023 (in Minutes)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer, Average time spent per day on select social media platforms in the United States in 2023 (in minutes) Statista, https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email (last visited October 16, 2024)
Average time spent per day on select social media platforms in the United States in 2023 (in minutes) [Graph], eMarketer, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email