According to a survey conducted among consumers in the United States in September 2021, 46 percent of respondents said they found TV and streaming ads to be the most memorable, followed by 33 percent of respondents citing social media ads.
Share of consumers who recall advertising in selected media in the United States as of September 2021
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TV Tech. (December 14, 2021). Share of consumers who recall advertising in selected media in the United States as of September 2021 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. "Share of consumers who recall advertising in selected media in the United States as of September 2021." Chart. December 14, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. (2021). Share of consumers who recall advertising in selected media in the United States as of September 2021. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. "Share of Consumers Who Recall Advertising in Selected Media in The United States as of September 2021." Statista, Statista Inc., 14 Dec 2021, https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech, Share of consumers who recall advertising in selected media in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/ (last visited June 28, 2022)
