According to a survey conducted among consumers in the United States in September 2021, 46 percent of respondents said they found TV and streaming ads to be the most memorable, followed by 33 percent of respondents citing social media ads.
Share of consumers who recall advertising in selected media in the United States as of September 2021
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Statistics on Advertising consumption and perception in the U.S.
Overview
6
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Share of people who trust ads from selected industries in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Reasons for loss of consumer trust in brands in the U.S. 2021
Advertising perception
4
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic Most influential ad types according to consumers in the U.S. 2021
- Premium Statistic Brand message types that appeal to consumers in the U.S. 2021
- Premium Statistic Top industries where brands should be fun according to U.S. consumers 2022
Advertising consumption
6
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Preferred video streaming ad types in the U.S. 2021
- Premium Statistic Factors that make viewers pay more attention to ads during a streamed show U.S. 2021
- Premium Statistic Podcast listeners' ad receptivity in the U.S. 2021
- Premium Statistic Preferred podcast ad types in the U.S. 2022
Targeted advertising
5
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Share of adults bothered by irrelevant ads in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
Advertising in news
5
- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Share of adults seeing change in brand trust due to news advertising in the U.S. 2020
- Premium Statistic Consumer brand actions influenced by advertising in news in the U.S. 2020
Advertising in mobile apps
4
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021, by age
- Premium Statistic Leading actions of adults to relevant ads in mobile apps in the U.S. 2021, by gender
Perception of social issues
8
- Premium Statistic Buying brands that reflect personal values worldwide 2021, by country
- Premium Statistic Top social issues consumers want more brands to support in the U.S. 2022
- Premium Statistic Consumers noticing inclusive ads at time of purchase consideration 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by gender
- Premium Statistic Sustainability influence on brand choice in the U.S. 2021, by ethnicity and race
- Premium Statistic Consumers believing it's important for brands to take a stand on abortion U.S. 2022
- Premium Statistic Consumers supporting brands backing or opposing abortion rights U.S. 2022
Perception of diversity
3
LGBTQ+ advertising perception
4
- Premium Statistic Ways brands should support Pride Month according to consumers worldwide 2022
- Premium Statistic Top brands showing authentic support for Pride Month according to U.S. consumers 2022
- Premium Statistic Public opinion on Pride Month marketing activities of companies in the U.S. 2022
- Premium Statistic Sources of brand discovery for LGBT+ consumers in the U.S. Q1 2021
Further related statistics
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- Podcast advertising effectiveness in Sweden 2021
- Big and small screen advertising effectiveness in Czechia 2022
- KPIs to measure digital advertising effectiveness in Ukraine 2021
- Podcast advertising effectiveness in the U.S. 2022, by generation
- Podcast advertising effectiveness in the U.S. 2022, by ethnicity
- Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
- Podcast ad effectiveness among Latinos in the U.S. 2022
- Podcast advertising effectiveness in the U.S. 2022
- Advertising effectiveness among U.S. travelers 2022
- Podcast ad effectiveness in the U.S. 2021
- Online ad effectiveness evaluation indicators in Russia 2021, by type
- Top ways to measure video streaming ad performance and engagement 2022
- Share of consumers paying attention to commercials in Brazil 2021, by age
- Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type
- Advertising types adults paid the most attention to in the U.S. 2023
- Magazine advertising effectiveness in the U.S. in 2019, by position
- Factors influencing memorability of pharma advertising in the U.S. 2021, by age
- Most resonating media for pharma advertising according to U.S. consumers 2021, by age
- Factors influencing memorability of pharma advertising in the U.S. 2021
- Most resonating media for pharma advertising according to U.S. consumers 2021
- Contribution of social media marketing to companies' performance in the UK 2022
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TV Tech. (December 14, 2021). Share of consumers who recall advertising in selected media in the United States as of September 2021 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. "Share of consumers who recall advertising in selected media in the United States as of September 2021." Chart. December 14, 2021. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. (2021). Share of consumers who recall advertising in selected media in the United States as of September 2021. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech. "Share of Consumers Who Recall Advertising in Selected Media in The United States as of September 2021." Statista, Statista Inc., 14 Dec 2021, https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/
TV Tech, Share of consumers who recall advertising in selected media in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/ (last visited May 28, 2023)
Share of consumers who recall advertising in selected media in the United States as of September 2021 [Graph], TV Tech, December 14, 2021. [Online]. Available: https://www.statista.com/statistics/1307913/consumer-ad-recall-in-media-us/