According to a survey conducted among consumers in the United States in June 2022,
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percent of respondents said that their trust in a brand would increase if said brand allowed them to delete data they have provided. This was followed by
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percent of respondents citing transparency over data leaks as a trust booster.
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Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022
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MarketingCharts. (August 9, 2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved September 20, 2025, from https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022." Chart. August 9, 2022. Statista. Accessed September 20, 2025. https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. (2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: September 20, 2025. https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading Ways Brands' Actions with Data Can Improve Trust According to Consumers in The United States as of June 2022." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts, Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/ (last visited September 20, 2025)
Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph], MarketingCharts, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
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