Useful U.S. online holiday shopping promotion channels 2013

Published by Statista Research Department, Jan 7, 2014
This survey shows the usefulness of various channels for online shopping promotions during the holiday shopping period in 2013. It was found that 48 percent of all surveyed holiday shoppers had often felt influenced by online ratings and reviews when making a purchase online.

Did following channels often or frequently influence your holiday shopping purchases?

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Source

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Release date

January 2014

Region

United States

Survey time period

December 3 to 6, 2013

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Online holiday shoppers

Method of interview

Online survey

Supplementary notes

The survey question has been reworded for a better understanding of the statistic.

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Leading channels

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Spotlight: Gen Z shoppers

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