According to data from the third quarter of 2023, RPGs ranked first in terms of average purchase value and average playtime per session per user. Puzzle games ranked first in 30-day user retention, and mobile lifestyle games claimed the top spot in terms of average sessions per user. However, based on the overall loyalty index score based on a combination of tracked metrics, RPG games are still at the top.
Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI
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Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI
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based on Mistplay platform environment, wider industry metrics may vary
Supplementary notes
The Mistplay loyalty rating is a holistic score which encompasses each game's rating across six key metrics – three monetization-based KPIs and three engagement-based KPIs.
Monetization KPI: share of spenders (D30), average repeat purchase rate, average purchase value
Engagement KPI: retention (D30), average sessions per user, average playtime per session per user
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Mistplay. (October 23, 2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/
Mistplay. "Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI." Chart. October 23, 2023. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/
Mistplay. (2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/
Mistplay. "Most Popular Mobile Gaming Genres Worldwide during 3rd Quarter 2023, Based on Select Monetization and User Engagement Kpi." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/
Mistplay, Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI Statista, https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/ (last visited April 03, 2025)
Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI [Graph], Mistplay, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1483447/mobile-gaming-genres-monetization-and-engagement-kpi/
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