User interactions with brands' social media posts as percentage of brands' fans or followers in the United States as of 1st quarter 2015

User interaction with brand posts on social media in the U.S. 2015 This statistic presents the share user interactions with brands' social media posts as percentage of brands' fans or followers in the United States as of the first quarter 2015. It was found that Instagram's user brand interaction rate was highest in the last measured period, with 2.26 percent.
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Q1 2014Q1 2015
Instagram4.21%2.26%
Facebook0.07%0.22%
LinkedIn0.05%0.06%
Google+0.07%0.04%
Pinterest0.1%0.04%
Twitter0.04%0.03%
Q1 2014Q1 2015
Instagram4.21%2.26%
Facebook0.07%0.22%
LinkedIn0.05%0.06%
Google+0.07%0.04%
Pinterest0.1%0.04%
Twitter0.04%0.03%
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Description Source More information
This statistic presents the share user interactions with brands' social media posts as percentage of brands' fans or followers in the United States as of the first quarter 2015. It was found that Instagram's user brand interaction rate was highest in the last measured period, with 2.26 percent.
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Release date
September 2015
Region
United States
Survey time period
1st quarter 2014 and 1st quarter 2015
Supplementary notes
The source "evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles."

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