This statistic displays the findings of a survey on the importance of online information sources to users in the United Kingdom (UK) in 2015. During the survey period, it was found that 67 percent of respondents reported search engines as a "very important" information source. Additionally, a share of another 27 percent of people stated that search engines are fairly important. This is a combined share of 94 percent of users who rate search engines as important. Between professional reviews and website user reviews the latter were rated very important by a share of internet users that was 18 percent bigger than the share that rated professional reviewer's opinions as very important.
How important is each of the following sources of information to you?*
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Statistics on Online media & entertainment usage in the United Kingdom (UK)
Usage Overview
8
- Basic Statistic Online activities carried out in the prior week in the United Kingdom (UK) 2020
- Basic Statistic Leading digital content services ranked by usage in the United Kingdom (UK) 2018
- Premium Statistic Digital media accessing and streaming in the UK 2012-2018, by frequency
- Premium Statistic Digital content behavior in the UK as of 2018
- Premium Statistic Downloading and streaming content before purchase in the UK as of March 2018, by type
- Premium Statistic Volume of digital content consumed in the United Kingdom (UK) 2018, by type
- Premium Statistic Format distribution of media consumed in the UK in 2018, by type
- Basic Statistic Digital content consumers in the UK 2018, by demographic group
Video
6
- Premium Statistic Sharee of internet users who watched movies online in the UK 2021, by method
- Premium Statistic Online film and movie streaming in the UK 2012-2019, by frequency
- Premium Statistic Consumer spending on digital video in the United Kingdom (UK) 2007-2021
- Premium Statistic Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2022
- Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2022
- Premium Statistic Number of Netflix, Amazon Prime, NowTV, Disney+ titles in the UK 2023, by type
Music & Audio
8
- Basic Statistic Digital music behavior in the United Kingdom (UK) as of March 2021
- Premium Statistic Digital music streaming penetration in the UK 2021, by demographic group
- Premium Statistic Music consumption in Great Britain 2011-2018, by format
- Premium Statistic Listening to music online in the United Kingdom (UK) 2020, by age and platform
- Premium Statistic Time spent listening to digital radio in the United Kingdom (UK) Q1 2009-Q4 2021
- Premium Statistic Digital radio reach in the United Kingdom (UK) Q1 2009 -Q1 2020
- Premium Statistic Digital music downloaders, streamers, sharers age profile in the UK 2021
- Premium Statistic Consumer spending on digital music and film subscriptions in the UK 2016-2018
E-books, Newspapers & Magazines
8
- Premium Statistic Ways of accessing e-books in the UK in 2022
- Basic Statistic E-book consumption in the UK 2012-2018, by frequency
- Premium Statistic Ebook reader ownership in Great Britain Q2 2011-Q3 2019
- Basic Statistic Books, magazines, newspapers: Online purchasing in Great Britain 2019, by demographic
- Premium Statistic Leading services used for e-books in the UK 2022
- Basic Statistic Online news, newspaper and magazine consumption in Great Britain 2007-2020
- Premium Statistic Leading online news brands accessed UK 2022
- Premium Statistic Paying for digital news in the United Kingdom 2012-2022
Online Gaming
8
- Basic Statistic Digital console and online games: consumer spending in the UK 2013-2021
- Premium Statistic Digital video game consumption in the UK 2022
- Basic Statistic Digital video game consumption in the United Kingdom (UK) 2012-2018, by frequency
- Premium Statistic Online gaming among children in the United Kingdom (UK) 2015-2021, by age
- Basic Statistic Online video game access in the UK 2015-2022
- Basic Statistic Main reasons to access video games online in the UK 2022
- Basic Statistic Socio-economic distribution of digital video gamers in the UK 2018, by method
- Basic Statistic Leading services for accessing digital video games in the UK 2022
Further related statistics
16
- Importance of search engines as sources of information in the UK 2013-2015
- Share of French people aspiring to use alternative internet services in 2018
- Affluent American households: search engines most often used 2018
- Number of mobile search users in China 2011-2020
- Italy: frequency of information sources usage 2017, by type
- Italy: new media penetration rate 2016, by age group
- Information channels used to learn more about cooking in the Netherlands 2019
- Information channels used to learn more about health in the Netherlands 2019
- Time spent on the internet via desktop per capita in MENA 2012-2020
- Time spent on the internet per capita in MENA 2012-2020
- Share of people using digital platforms daily Australia 2018 by platform
- Major digital platforms Australia 2018 by year of launch
- Unique monthly audience selected digital platforms Australia 2018
- Sources of information about Poland for expats in 2019
- Leading search engines in Taiwan 2023, based on market share
- Hungarians' opinion on the accessibility of reliable information 2020
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Statistics
- Importance of search engines as sources of information in the UK 2013-2015
- Share of French people aspiring to use alternative internet services in 2018
- Affluent American households: search engines most often used 2018
- Number of mobile search users in China 2011-2020
- Italy: frequency of information sources usage 2017, by type
- Italy: new media penetration rate 2016, by age group
- Information channels used to learn more about cooking in the Netherlands 2019
- Information channels used to learn more about health in the Netherlands 2019
- Time spent on the internet via desktop per capita in MENA 2012-2020
- Time spent on the internet per capita in MENA 2012-2020
- Share of people using digital platforms daily Australia 2018 by platform
- Major digital platforms Australia 2018 by year of launch
- Unique monthly audience selected digital platforms Australia 2018
- Sources of information about Poland for expats in 2019
- Leading search engines in Taiwan 2023, based on market share
- Hungarians' opinion on the accessibility of reliable information 2020
Ofcom. (April 21, 2016). How important is each of the following sources of information to you?* [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. "How important is each of the following sources of information to you?*." Chart. April 21, 2016. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. (2016). How important is each of the following sources of information to you?*. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom. "How Important Is Each of The following Sources of Information to You?*." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/
Ofcom, How important is each of the following sources of information to you?* Statista, https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/ (last visited April 01, 2023)
How important is each of the following sources of information to you?* [Graph], Ofcom, April 21, 2016. [Online]. Available: https://www.statista.com/statistics/308490/online-information-sources-ranked-by-importance-uk/