Online information sources ranked by importance in the United Kingdom (UK) 2015

This statistic displays the findings of a survey on the importance of online information sources to users in the United Kingdom (UK) in 2015. During the survey period, it was found that 67 percent of respondents reported search engines as a "very important" information source. Additionally, a share of another 27 percent of people stated that search engines are fairly important. This is a combined share of 94 percent of users who rate search engines as important. Between professional reviews and website user reviews the latter were rated very important by a share of internet users that was 18 percent bigger than the share that rated professional reviewer's opinions as very important.

How important is each of the following sources of information to you?*

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Release date

April 2016


United Kingdom

Survey time period

September to October 2015

Number of respondents

1,609 respondents

Age group

16 years and older

Special properties

adults who go online at home or elsewhere who use each source.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "Please use this card to say how important each of the following sources of information are to you..."

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