Packaged holidays: Pre-purchase behaviour in the United Kingdom (UK) 2014

This statistic shows the actions shoppers took before purchasing holiday packages in the United Kingdom (UK) in 2014. According to consumers who had recently acquired such goods, around 19 percent used a price comparison website and 30 percent used an online customer review sites.

Pre-purchase activities of packaged holiday consumers in the United Kingdom (UK) in 2014

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Source

Release date

June 2014

Region

United Kingdom

Survey time period

May 16 to 18, 2014

Number of respondents

2,000 respondents

Age group

16 years and older

Special properties

UK consumers; Nationally representative; all who shopped category in the last three months

Method of interview

Online survey

Supplementary notes

* Percentage of consumers who shopped for the category in the three months prior to survey

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Statistics on "Holiday travel in the United Kingdom (UK)"

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