The graph shows reasons for making emotional connections with customers according to digital marketing professionals in the United States in 2014. During the study, 71 percent of respondents said the main reason was to build brand recognition, while 61 percent said they wanted to drive customer purchase decisions by using emotional marketing.
Reasons to make emotional connections according to digital marketing professionals in the United States in 2014
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Share of respondents
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MediaBrix. (May 30, 2014). Reasons to make emotional connections according to digital marketing professionals in the United States in 2014 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/
MediaBrix. "Reasons to make emotional connections according to digital marketing professionals in the United States in 2014." Chart. May 30, 2014. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/
MediaBrix. (2014). Reasons to make emotional connections according to digital marketing professionals in the United States in 2014. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/
MediaBrix. "Reasons to Make Emotional Connections According to Digital Marketing Professionals in The United States in 2014." Statista, Statista Inc., 30 May 2014, https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/
MediaBrix, Reasons to make emotional connections according to digital marketing professionals in the United States in 2014 Statista, https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/ (last visited September 13, 2024)
Reasons to make emotional connections according to digital marketing professionals in the United States in 2014 [Graph], MediaBrix, May 30, 2014. [Online]. Available: https://www.statista.com/statistics/411137/reasons-emotional-connections-digital-marketing-usa/
