Reasons for making emotional connections in U.S. digital marketing in 2014

The graph shows reasons for making emotional connections with customers according to digital marketing professionals in the United States in 2014. During the study, 71 percent of respondents said the main reason was to build brand recognition, while 61 percent said they wanted to drive customer purchase decisions by using emotional marketing.

Reasons to make emotional connections according to digital marketing professionals in the United States in 2014

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Sources

Release date

May 2014

Region

United States

Survey time period

April 2014

Number of respondents

300 respondents

Age group

25 years and older

Special properties

among digital marketing decision makers from Fortune 5000 companies or agencies

Supplementary notes

*Includes answers such as "To show customer appreciation", or "Emotion sells".

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