Content marketing: number of audiences targeted in the United Kingdom (UK) 2014

Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014

Content marketing: number of audiences targeted in the United Kingdom (UK) 2014 This statistic displays the number of audiences targeted by content marketers in the United Kingdom (UK) in 2014. Among marketers, 20 percent reported targeting 4 to 6 different audiences with separate content marketing strategies.
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Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014

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AudiencesShare of respondents
10+8%
7-103%
4-620%
2-348%
111%
Unsure10%
AudiencesShare of respondents
10+8%
7-103%
4-620%
2-348%
111%
Unsure10%
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Description

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This statistic displays the number of audiences targeted by content marketers in the United Kingdom (UK) in 2014. Among marketers, 20 percent reported targeting 4 to 6 different audiences with separate content marketing strategies.
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Release date
December 2014
Region
United Kingdom
Survey time period
July to August 2014
Number of respondents
134 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.
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